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Rita McGrath

Author. Speaker. Consultant.

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Business Strategy

September 7, 2021

How Not to Blow Your First Marketing Campaign: 3 Factors

Most new product launches fail. One big, and unnecessary reason is focusing too much on the product or service offering and not focusing enough on how the thing will be brought to market. New! New!… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Business Strategy, Discovery Driven Planning

September 1, 2021

Thought Sparks Wrap Up – August 2021

Dear colleagues, Welcome to the monthly newsletter, with a wrap-up of my weekly Thought Sparks and some things to watch out for in September.  If you’d like to  get the weekly Thought Sparks delivered right… Read more »

Filed Under: Articles, Business Strategy, Innovation Flops, Insights and ideas, Leadership, Thought Sparks

August 24, 2021

The Discipline that Turns Vision into Reality

In the heady days of coming up with what you think is a breakthrough idea, it’s easy to get carried away by assumptions. Forcing yourself to create a deliverables specification can create powerful discipline. Entrepreneurs… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Business Strategy, Discovery Driven Planning, Growth Options / Real Options, Innovation, Seeing Around Corners, Tools, Uncategorized

August 17, 2021

We need to talk about five mechanisms to avoid future catastrophe.

Humans are surprisingly adaptive creatures – many of the changes wrought by the pandemic would have been unthinkable in an earlier era.  And yet, we’re also remarkably blind to changes happening right under our noses. … Read more »

Filed Under: Articles, Business Strategy, Seeing Around Corners, Strategy Dynamics, Transient Advantage

August 10, 2021

You asked, We Answered: Questions on Innovation

Drop in on the Q&A portion of a recent innovation conference, sponsored by my colleagues at Visagio. I gave the keynote speech about Seeing Around Corners and the criticality of innovation. Here is an excerpt… Read more »

Filed Under: Business Strategy, Innovation, Innovation Maturity Scale, Uncategorized

August 3, 2021

Inflection Points Shift Key Metrics – Are You Paying Attention?

A potentially game-changing inflection point shows up when the key metrics underlying your business have the potential to change on a 10X scale.  Here’s where to look to see if that is happening. As I… Read more »

Filed Under: Business Strategy, Tools

July 28, 2021

Thought Sparks Wrap Up – July 2021

Dear Colleagues, Welcome to the monthly wrap-up of my weekly Thought Sparks newsletters. A no-nonsense guide to measuring innovation mastery (July 6, 2021) What is it like to work in an organization that has attained… Read more »

Filed Under: Articles, Business Strategy, Innovation Flops, Insights and ideas, Leadership, Thought Sparks

July 20, 2021

The Lesson of the Direct to Consumer Revolution: Strategy 101 still matters

Every so often a new business model, often enabled by technology, takes the world by storm, attracts a lot of hype, eventually proves unable to live up to the headlines and disappears or becomes a… Read more »

Filed Under: Business Strategy, Competition, Customer insight, Growth, Profitable Organic Growth, Strategy Dynamics, Transient Advantage

June 30, 2021

Thought Sparks Wrap Up – June 2021

Dear Colleagues, We’re changing things up a little with the RMG newsletter! I’ll be summarizing my weekly Thought Sparks and pointing you to other useful resources as we go, Not Buying It – When your biggest… Read more »

Filed Under: Articles, Business Strategy, Innovation Flops, Insights and ideas, Leadership, Thought Sparks

June 22, 2021

On the folly of rewarding for business-as-usual when you are hoping for innovation

Even with the best intentions, reward systems in corporate life all too often mean that most of the people you need supporting innovation work flee from it.  Here are some ideas for getting a better… Read more »

Filed Under: Business Strategy, Innovation, Innovation Maturity Scale

June 1, 2021

Not Buying It: When your biggest challenge is non-consumption

We’re used to thinking of competition as the biggest challenge for getting customers to buy from us.  But a much bigger challenge is non-consumption – especially when the reasons people aren’t buying have more to… Read more »

Filed Under: Business Strategy, Checkpoints, Customer insight, Innovation

May 27, 2021

Focus and the Mission Driven Organization; It Doesn’t Have to be So Hard

Nonprofit organizations are expected to deliver results on multiple fronts.  The result can be a nightmare for prioritization.  A simple framework that spells out the tradeoffs between mission, resources, advantages and impact can help sort… Read more »

Filed Under: Articles, Business Strategy, Innovation Flops, Insights and ideas, Leadership, Thought Sparks

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