In developing an initial marketing plan, it is crucial not to be confused about what kind of business architecture you are building in order to establish your initial metrics for success. Geoffrey Moore has a great… Read more »
Archives for July 2022
From Funnels to Flywheels
Traditional sales organizations used the concept of a sales “funnel” to describe the process through which potential customers move, ending up with sales at the end. Winners today have abandoned that way of thinking in… Read more »
7 Ways to Take Smart Career Risks: Lessons from Sharon Price John, CEO of Build-A-Bear Workshop
Fear is one of the great barriers to career advancement. Sharon Price John’s fabulous career is full of lessons on how to get past those fears and get out of your own way. Being afraid… Read more »
Boris Johnson, How the Powerful Escape Consequences and Jeff Pfeffer’s Fantastic Book
One of Pfeffer’s 7 rules of power is that “Success Excuses (almost) Everything: Why This is the Most Important Rule of All. Which perhaps explains why Britain’s Boris Johnson was able to hang onto power… Read more »