It happened again this morning – after taking my car to get some necessary maintenance, I received a breathlessly enthusiastic email asking whether I had any reason not to be thrillingly ecstatic with the service… Read more »
Archives for August 2014
Whither golf? The iconic old boy’s game facing erosion?
If you spend any amount of time at corporate retreats, offsites and workshops, as I do, golf is ubiquitous. Bonding takes place on the course, the post-game conviviality is shared, and team-building exercises pairing golfers… Read more »
Don’t listen to what your customers say, watch how they behave
I am often asked by companies with whom I work whether focus groups, surveys or customer panels are useful in learning what customers want and more importantly, what they will pay for. Sure, these techniques… Read more »