When a sector has hostages, not customers, big problems go un-addressed, people are desperate for help and don’t get it, and a near-monopoly provider community fails to listen, the stage is set for a major… Read more »
Archives for October 2021
Ecosystem Maturity and the Stepping-Stone Strategy
Introducing a new offering into an unripe ecosystem will doom your new venture. Instead, find a mini-ecosystem in which you can build a solution that works and use it as a steppingstone to reach your… Read more »
When HR really does get a seat at the table! Congratulations to Kathleen Hogan on being recognized as the HR Executive of the Year
It’s almost a meme among HR professionals – wanting a “seat at the table” while often being relegated to routine problem solving and dealing with the messier sides of humanity. But whoa, when its done… Read more »
Positioning: Beyond the Statement
Developing a positioning statement is often done as a fill-in-the-blank “Mad Libs” exercise. The power of insightful positioning, however, goes right to the heart of how you are creating value, and for whom. In marketing… Read more »