Wired magazine offered an article on the state of things in startup-land and discovered, astonishingly, that “The Bad times are Coming for Startups.” But not every startup, of course, mainly the ones that blithely ignore entrepreneurship… Read more »
Business Start Ups / Entrepreneurship
Thought Sparks Wrap Up – April 2022
Dear colleagues: Just when you thought the world has learned the many lessons of discovery-driven planning, some huge, ambitious project gets shot down yet again – whether for business reasons or otherwise – and we… Read more »
Thought Sparks Wrap Up – March 2022
Dear colleagues: The first quarter of 2022 was as momentous as any I have ever experienced. It was emotional to join my colleagues from the LvBS Business School, the Business School of the Catholic University… Read more »
Thought Sparks Wrap Up – February 2022
Dear colleagues: Just when we begin to see glimmers of the emergence of whatever comes next, we are seemingly plunged into massive uncertainty once again, with geopolitical tensions and armed conflict that seemed unthinkable. The Washington… Read more »
Positioning: Beyond the Statement
Developing a positioning statement is often done as a fill-in-the-blank “Mad Libs” exercise. The power of insightful positioning, however, goes right to the heart of how you are creating value, and for whom. In marketing… Read more »
Thought Sparks Wrap Up – September 2021
Dear colleagues, Hey, everybody! We’re already through September?—?back to school, back to work, back to thinking about Q4! This monthly wrap-up of my weekly Thought Sparks news pieces will give you a short summary and… Read more »
The Principles of Learning from Prototypes: 5 Lessons
Prototypes are a great way to get customer feedback about elements of your proposed innovation before you have to invest a ton of resources in them. But there is a bit of science to how… Read more »
How a Growth Gap can Sneak Up On You
This article was co-developed with Alex van Putten, Partner at Cameron and Associates, and draws from our 2017 article “How to Set More Realistic Growth Targets.” It’s always easy to project rosy growth goals that… Read more »
Digital transformation, the discovery-driven way
Talking about digital transformation has a way of freaking people out. They then do the exact wrong thing, which is to throw money and effort at anyone who can promise that – Poof! – digital… Read more »
How Not to Blow Your First Marketing Campaign: 3 Factors
Most new product launches fail. One big, and unnecessary reason is focusing too much on the product or service offering and not focusing enough on how the thing will be brought to market. New! New!… Read more »
Discovering Perfectly Predictable Mistakes – Before You Make Them
There are no failures in Thoughtland – that mystical place where great ideas for new products and services are first born. But if you want to travel to the real world, you’ll need a different… Read more »
The Discipline that Turns Vision into Reality
In the heady days of coming up with what you think is a breakthrough idea, it’s easy to get carried away by assumptions. Forcing yourself to create a deliverables specification can create powerful discipline. Entrepreneurs… Read more »