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Rita McGrath

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Business Start Ups / Entrepreneurship

May 17, 2022

Startups in distress – we’ve seen this movie before

Wired magazine offered an article on the state of things in startup-land and discovered, astonishingly, that “The Bad times are Coming for Startups.” But not every startup, of course, mainly the ones that blithely ignore entrepreneurship… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Business Strategy, Growth, Growth Options / Real Options, Innovation, Technology

May 10, 2022

Thought Sparks Wrap Up – April 2022

Dear colleagues: Just when you thought the world has learned the many lessons of discovery-driven planning, some huge, ambitious project gets shot down yet again – whether for business reasons or otherwise – and we… Read more »

Filed Under: Articles, Business Start Ups / Entrepreneurship, Business Strategy, Innovation, Insights and ideas, Leadership, Thought Sparks

April 6, 2022

Thought Sparks Wrap Up – March 2022

Dear colleagues: The first quarter of 2022 was as momentous as any I have ever experienced. It was emotional to join my colleagues from the LvBS Business School, the Business School of the Catholic University… Read more »

Filed Under: Articles, Business Start Ups / Entrepreneurship, Business Strategy, Innovation, Insights and ideas, Leadership, Thought Sparks

March 3, 2022

Thought Sparks Wrap Up – February 2022

Dear colleagues: Just when we begin to see glimmers of the emergence of whatever comes next, we are seemingly plunged into massive uncertainty once again, with geopolitical tensions and armed conflict that seemed unthinkable.  The Washington… Read more »

Filed Under: Articles, Business Start Ups / Entrepreneurship, Business Strategy, Innovation, Insights and ideas, Leadership, Thought Sparks

October 5, 2021

Positioning: Beyond the Statement

Developing a positioning statement is often done as a fill-in-the-blank “Mad Libs” exercise. The power of insightful positioning, however, goes right to the heart of how you are creating value, and for whom. In marketing… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Business Strategy, Checkpoints, Customer insight, Innovation, Strategy Execution

September 29, 2021

Thought Sparks Wrap Up – September 2021

Dear colleagues, Hey, everybody! We’re already through September?—?back to school, back to work, back to thinking about Q4! This monthly wrap-up of my weekly Thought Sparks news pieces will give you a short summary and… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Business Strategy, Customer insight, Innovation

September 28, 2021

The Principles of Learning from Prototypes: 5 Lessons

Prototypes are a great way to get customer feedback about elements of your proposed innovation before you have to invest a ton of resources in them.  But there is a bit of science to how… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Discovery Driven Planning, Growth

September 21, 2021

How a Growth Gap can Sneak Up On You

This article was co-developed with Alex van Putten, Partner at Cameron and Associates, and draws from our 2017 article “How to Set More Realistic Growth Targets.” It’s always easy to project rosy growth goals that… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Business Strategy, Growth Options / Real Options, Innovation, Seeing Around Corners

September 14, 2021

Digital transformation, the discovery-driven way

Talking about digital transformation has a way of freaking people out. They then do the exact wrong thing, which is to throw money and effort at anyone who can promise that – Poof! – digital… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Digital, Discovery Driven Planning, Innovation

September 7, 2021

How Not to Blow Your First Marketing Campaign: 3 Factors

Most new product launches fail. One big, and unnecessary reason is focusing too much on the product or service offering and not focusing enough on how the thing will be brought to market. New! New!… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Business Strategy, Discovery Driven Planning

August 31, 2021

Discovering Perfectly Predictable Mistakes – Before You Make Them

There are no failures in Thoughtland – that mystical place where great ideas for new products and services are first born. But if you want to travel to the real world, you’ll need a different… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Discovery Driven Planning, Innovation

August 24, 2021

The Discipline that Turns Vision into Reality

In the heady days of coming up with what you think is a breakthrough idea, it’s easy to get carried away by assumptions. Forcing yourself to create a deliverables specification can create powerful discipline. Entrepreneurs… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Business Strategy, Discovery Driven Planning, Growth Options / Real Options, Innovation, Seeing Around Corners, Tools, Uncategorized

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