I was fascinated to read that Taco Bell has picked up on a tactic that we wrote about in our book MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth. In the book, we describe… Read more »
Archives for December 2009
From Subway to Taco’s – Spokespeople that consumers can identify with
I was fascinated to read that Taco Bell has picked up on a tactic that we wrote about in our book MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth. In the book, we describe… Read more »
Uncertainty can be your friend - rediscovered as part of an Innovation Toolkit
I ran across this amusing post by Erin Murphy, who blogs about innovation on her re-discovery of our first book together The Entrepreneurial Mindset. The book does suggest that uncertainty needn’t be an enemy, and… Read more »
Uncertainty can be your friend – rediscovered as part of an Innovation Toolkit
I ran across this amusing post by Erin Murphy, who blogs about innovation on her re-discovery of our first book together The Entrepreneurial Mindset. The book does suggest that uncertainty needn’t be an enemy, and… Read more »
Discovery Driven Planning for CIO’s
In this blog Steve Miller notes that DDP can be a bridge between 'searching' activities and 'planning' activities and suggests how the idea could be imported to the world of IT.
Discovery Driven Planning for CIO’s
In this blog Steve Miller notes that DDP can be a bridge between 'searching' activities and 'planning' activities and suggests how the idea could be imported to the world of IT.
Skeptical about Supercorps
Rosabeth Moss Kanter has a real knack for picking up on the zeitgeist, with her most recent work being her new book “Supercorp” about companies that do good, do well, are family friendly, make tons… Read more »
Business Books Worth Finding the Time to Read
Discovery-Driven Growth was mentioned in New York Times’ You’re the Boss — The Art of Running a Small Business comments: “Of the books I read this year, I think McGrath/MacMillan’s Discovery-Driven Growth would top my… Read more »
Tribute to Russ Ackoff
Erin Murphy in her own tribute to Russ Ackoff, “acclaimed systems thinker,” referred to Rita McGrath’s tribute Remembering Russ Ackoff at the Harvard Business Review.
Rita McGrath spoke to International Society of Professional Innovation Management
On December 7, 2009, Rita McGrath appeared at the invitation of the ISPIM at their New York City meeting. Jack Hipple reporting on the meeting on his blog, wrote: “Dr. Rita Gunther McGrath from the… Read more »
Getting a handle on your exposure to over-leveraged customers
My colleague and co-author, Ian MacMillan has been doing a fair amount of work to help companies anticipate when their customers could be dangerously over-leveraged. He’s developed a remarkably simple analytical tool that will allow… Read more »
Getting a handle on your exposure to over-leveraged customers
My colleague and co-author, Ian MacMillan has been doing a fair amount of work to help companies anticipate when their customers could be dangerously over-leveraged. He’s developed a remarkably simple analytical tool that will allow… Read more »