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Archives for September 2021

September 29, 2021

Thought Sparks Wrap Up – September 2021

Dear colleagues, Hey, everybody! We’re already through September?—?back to school, back to work, back to thinking about Q4! This monthly wrap-up of my weekly Thought Sparks news pieces will give you a short summary and… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Business Strategy, Customer insight, Innovation

September 28, 2021

The Principles of Learning from Prototypes: 5 Lessons

Prototypes are a great way to get customer feedback about elements of your proposed innovation before you have to invest a ton of resources in them.  But there is a bit of science to how… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Discovery Driven Planning, Growth

September 21, 2021

How a Growth Gap can Sneak Up On You

This article was co-developed with Alex van Putten, Partner at Cameron and Associates, and draws from our 2017 article “How to Set More Realistic Growth Targets.” It’s always easy to project rosy growth goals that… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Business Strategy, Growth Options / Real Options, Innovation, Seeing Around Corners

September 14, 2021

Digital transformation, the discovery-driven way

Talking about digital transformation has a way of freaking people out. They then do the exact wrong thing, which is to throw money and effort at anyone who can promise that – Poof! – digital… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Digital, Discovery Driven Planning, Innovation

September 7, 2021

How Not to Blow Your First Marketing Campaign: 3 Factors

Most new product launches fail. One big, and unnecessary reason is focusing too much on the product or service offering and not focusing enough on how the thing will be brought to market. New! New!… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Business Strategy, Discovery Driven Planning

September 1, 2021

Thought Sparks Wrap Up – August 2021

Dear colleagues, Welcome to the monthly newsletter, with a wrap-up of my weekly Thought Sparks and some things to watch out for in September.  If you’d like to  get the weekly Thought Sparks delivered right… Read more »

Filed Under: Articles, Business Strategy, Innovation Flops, Insights and ideas, Leadership, Thought Sparks

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