Dear colleagues, Hey, everybody! We’re already through September?—?back to school, back to work, back to thinking about Q4! This monthly wrap-up of my weekly Thought Sparks news pieces will give you a short summary and… Read more »
Archives for September 2021
The Principles of Learning from Prototypes: 5 Lessons
Prototypes are a great way to get customer feedback about elements of your proposed innovation before you have to invest a ton of resources in them. But there is a bit of science to how… Read more »
How a Growth Gap can Sneak Up On You
This article was co-developed with Alex van Putten, Partner at Cameron and Associates, and draws from our 2017 article “How to Set More Realistic Growth Targets.” It’s always easy to project rosy growth goals that… Read more »
Digital transformation, the discovery-driven way
Talking about digital transformation has a way of freaking people out. They then do the exact wrong thing, which is to throw money and effort at anyone who can promise that – Poof! – digital… Read more »
How Not to Blow Your First Marketing Campaign: 3 Factors
Most new product launches fail. One big, and unnecessary reason is focusing too much on the product or service offering and not focusing enough on how the thing will be brought to market. New! New!… Read more »
Thought Sparks Wrap Up – August 2021
Dear colleagues, Welcome to the monthly newsletter, with a wrap-up of my weekly Thought Sparks and some things to watch out for in September. If you’d like to get the weekly Thought Sparks delivered right… Read more »