The smartest behavioral economists in the world run credit card companies. I’ve always believed that. If you ever wanted absolute proof that the ‘rational actor’ model of economic behavior is completely unrealistic, you need look… Read more »
Archives for December 2008
Will Netbooks Disrupt Laptops?
Will Netbooks Disrupt Laptops? posted by Rita McGrath at Harvard Business Publishing has been picked up by and commented on by several bloggers, including Jason Burke at SAS Health and Life Science “
Junior Youth blog recommends Rita McGrath article to youthful readers
A blog devoted to providing the “best online learning experiences to today’s youth” promotes among other articles, Rita McGrath’s Harvard Business Press August 20, 2008 article: Unleash the Emotional Appeal of Your Product at Junior… Read more »
American carmakers and fleet rentals - an unfortunate relationship
Rich Karlgaard, writing a recent piece in Forbes made an observation that expresses something I have long believed. American carmakers have done themselves a nasty disservice by sending car rental companies their ‘fleet sales’ versions… Read more »