Though seemingly sudden, inflection points are not random nor unexpected. Every “overnight” shift is actually the final stage of a process that has been subtly building over time.
The playbook for developing sound innovation and growth strategies during times of uncertainty shows how some of the world’s most successful companies use this method to compete today and win.
Most failures in decision making on big strategic items are rooted in a set of dangerous implicit assumptions. This book identifies the key components to making sound decisions when faced with a great deal of uncertainty.
This hands-on guide outlines a systematic, field-tested method for identifying specific types of growth opportunities, choosing the best option for a company's competitive situation, and executing that strategy in a way that achieves spectacular growth.