Rita Gunther McGrath
Rita Gunther McGrath is a best-selling author, a sought-after speaker, and a longtime professor at Columbia Business School. Rita is one of the world’s top experts on innovation and growth and is one of the most regularly published authors in the Harvard Business Review. She is consistently ranked among the top 10 management thinkers in the world and was ranked #1 for strategy by Thinkers50. Rita is the author of the best-selling The End of Competitive Advantage (Harvard Business Review Press, 2013). Her new book is Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen (Houghton Mifflin Harcourt, 2019).
Seeing Around Corners
Though seemingly sudden, inflection points are not random nor unexpected. Every “overnight” shift is actually the final stage of a process that has been subtly building over time.
The End of Competitive Advantage
The playbook for developing sound innovation and growth strategies during times of uncertainty shows how some of the world’s most successful companies use this method to compete today and win.
Discovery Driven Growth
Most failures in decision making on big strategic items are rooted in a set of dangerous implicit assumptions. This book identifies the key components to making sound decisions when faced with a great deal of uncertainty.
Marketbusters
This hands-on guide outlines a systematic, field-tested method for identifying specific types of growth opportunities, choosing the best option for a company's competitive situation, and executing that strategy in a way that achieves spectacular growth.
