Rita Gunther McGrath
Rita McGrath is a globally recognized expert on innovation and growth strategies with an emphasis on corporate entrepreneurship. Her work and ideas help CEOs and senior executives chart a pathway to success in today’s rapidly changing and volatile environments. McGrath is highly valued for her rare ability to connect research to business problems.
Rita received the #1 achievement award in Strategy from the prestigious management rankings group Thinkers50 and is consistently ranked in the Top10. She has also been inducted into the Strategic Management Society “Fellows” in recognition of her impact on the field.
The End of Competitive Advantage
The playbook for developing sound innovation and growth strategies during times of uncertainty shows how some of the world’s most successful companies use this method to compete today and win.
Discovery Driven Growth
Most failures in decision making on big strategic items are rooted in a set of dangerous implicit assumptions. This book identifies the key components to making sound decisions when faced with a great deal of uncertainty.
Marketbusters
This hands-on guide outlines a systematic, field-tested method for identifying specific types of growth opportunities, choosing the best option for a company's competitive situation, and executing that strategy in a way that achieves spectacular growth.
The Entrepreneurial Mindset
Helps everyone from independent entrepreneurs to managers of large corporations develop insights that others overlook, then act on them to build the entrepreneurial organizations of the future. Helping them succeed in an unpredictable world.
