Developing a positioning statement is often done as a fill-in-the-blank “Mad Libs” exercise. The power of insightful positioning, however, goes right to the heart of how you are creating value, and for whom. In marketing… Read more »
Innovation
Thought Sparks Wrap Up – September 2021
Dear colleagues, Hey, everybody! We’re already through September?—?back to school, back to work, back to thinking about Q4! This monthly wrap-up of my weekly Thought Sparks news pieces will give you a short summary and… Read more »
How a Growth Gap can Sneak Up On You
This article was co-developed with Alex van Putten, Partner at Cameron and Associates, and draws from our 2017 article “How to Set More Realistic Growth Targets.” It’s always easy to project rosy growth goals that… Read more »
Digital transformation, the discovery-driven way
Talking about digital transformation has a way of freaking people out. They then do the exact wrong thing, which is to throw money and effort at anyone who can promise that – Poof! – digital… Read more »
Discovering Perfectly Predictable Mistakes – Before You Make Them
There are no failures in Thoughtland – that mystical place where great ideas for new products and services are first born. But if you want to travel to the real world, you’ll need a different… Read more »
The Discipline that Turns Vision into Reality
In the heady days of coming up with what you think is a breakthrough idea, it’s easy to get carried away by assumptions. Forcing yourself to create a deliverables specification can create powerful discipline. Entrepreneurs… Read more »
You asked, We Answered: Questions on Innovation
Drop in on the Q&A portion of a recent innovation conference, sponsored by my colleagues at Visagio. I gave the keynote speech about Seeing Around Corners and the criticality of innovation. Here is an excerpt… Read more »
Key Ingredients of a Killer Prototype
We often think of prototyping as something only a gifted designer or developer can do. But there are lots of examples in the real world of how ordinary people can pull it off. If you… Read more »
A no-nonsense guide to measuring innovation mastery
What is it like to work in an organization that has attained high levels of innovation mastery? It’s growth-oriented, future-focused and unrelentingly positive. And by taking small steps, the place you work can be more… Read more »
The Future is Already Here Department: Hololens 2 Edition
Strategic inflection points create a 10X shift in your business – 10X more efficient, 10X more convenient, 10X easier – you get the idea. But they take a while – let’s look at one in… Read more »
On the folly of rewarding for business-as-usual when you are hoping for innovation
Even with the best intentions, reward systems in corporate life all too often mean that most of the people you need supporting innovation work flee from it. Here are some ideas for getting a better… Read more »
Not Buying It: When your biggest challenge is non-consumption
We’re used to thinking of competition as the biggest challenge for getting customers to buy from us. But a much bigger challenge is non-consumption – especially when the reasons people aren’t buying have more to… Read more »