• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Valize
  • Subscribe
  • Contact
Rita McGrath Group

Rita McGrath

Author. Speaker. Consultant.

  • Home
  • Learn About Rita
  • Work with Rita
  • Rita’s Work
    • Books
    • Articles
    • Press
    • Podcast
    • Videos
  • Thought Sparks
  • Events

Business Start Ups / Entrepreneurship

September 28, 2021

The Principles of Learning from Prototypes: 5 Lessons

Prototypes are a great way to get customer feedback about elements of your proposed innovation before you have to invest a ton of resources in them.  But there is a bit of science to how… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Discovery Driven Planning, Growth

September 21, 2021

How a Growth Gap can Sneak Up On You

This article was co-developed with Alex van Putten, Partner at Cameron and Associates, and draws from our 2017 article “How to Set More Realistic Growth Targets.” It’s always easy to project rosy growth goals that… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Business Strategy, Growth Options / Real Options, Innovation, Seeing Around Corners

September 14, 2021

Digital transformation, the discovery-driven way

Talking about digital transformation has a way of freaking people out. They then do the exact wrong thing, which is to throw money and effort at anyone who can promise that – Poof! – digital… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Digital, Discovery Driven Planning, Innovation

September 7, 2021

How Not to Blow Your First Marketing Campaign: 3 Factors

Most new product launches fail. One big, and unnecessary reason is focusing too much on the product or service offering and not focusing enough on how the thing will be brought to market. New! New!… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Business Strategy, Discovery Driven Planning

August 31, 2021

Discovering Perfectly Predictable Mistakes – Before You Make Them

There are no failures in Thoughtland – that mystical place where great ideas for new products and services are first born. But if you want to travel to the real world, you’ll need a different… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Discovery Driven Planning, Innovation

August 24, 2021

The Discipline that Turns Vision into Reality

In the heady days of coming up with what you think is a breakthrough idea, it’s easy to get carried away by assumptions. Forcing yourself to create a deliverables specification can create powerful discipline. Entrepreneurs… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Business Strategy, Discovery Driven Planning, Growth Options / Real Options, Innovation, Seeing Around Corners, Tools, Uncategorized

July 6, 2021

A no-nonsense guide to measuring innovation mastery

What is it like to work in an organization that has attained high levels of innovation mastery?  It’s growth-oriented, future-focused and unrelentingly positive.  And by taking small steps, the place you work can be more… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Innovation, Innovation Maturity Scale

October 28, 2020

Unanticipated Consequences of a Potential Baby Bust

Although the early warning signs that an inflection point is on the way are often detectable years, even decades, in advance, trying to time most inflection points is incredibly frustrating.  Not so with demographics.  In… Read more »

Filed Under: Academic Concerns, Business Start Ups / Entrepreneurship, Case Studies and Applications, Insights and ideas, Thought Sparks

September 24, 2020

Newsletter Anniversary Edition – Not A Moment Too Soon!

Seeing Around Corners: Anniversary Edition – Not a Moment too Soon! Hard as it is to believe it, Seeing Around Corners celebrated its first anniversary on September 3rd and even I could not have predicted… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Business Strategy, Event Announcements, Thought Sparks

September 23, 2019

Venture Capital 2.0: This Time, It’s Different?

Venture capitalists are partying as if it’s 1999—and we know how that went. Entrepreneurship 101 says startups should conserve cash, keep costs flexible, and operate with parsimony.  Way too many founders in the 90’s laughed… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Insights and ideas, Thought Sparks

May 14, 2019

Finding your arena – a new book and new toolkit

I was delighted to read Steve Blank’s great post featuring the work of my friend and colleague Marc Gruber.  Marc and I have been colleagues since my days in the entrepreneurship program at Wharton and… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Innovation, Opportunities, Thought Sparks, Tools

October 19, 2018

There is such a thing as a repeatable startup methodology

Among the many myths that corporate types have about startups (whether standalone or of the corporate variety) is that there is some kind of alchemy involved.  Sort of “Steve Jobs arrives on a clamshell and… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Discovery Driven Planning

  • « Go to Previous Page
  • Page 1
  • Interim pages omitted …
  • Page 7
  • Page 8
  • Page 9
  • Page 10
  • Page 11
  • Page 12
  • Go to Next Page »

Primary Sidebar

Topics

Previous Sparks

  • 2020s
    • 2025
      • May
      • April
      • March
      • February
      • January
    • 2024
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • 2023
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • 2022
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • 2021
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • 2020
      • December
      • November
      • October
      • September
      • July
      • June
      • May
      • April
      • March
      • February
      • January
  • 2010s
    • 2019
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • 2018
      • November
      • October
      • September
      • July
      • June
      • April
      • March
    • 2017
      • July
      • June
      • May
      • March
      • January
    • 2016
      • December
      • October
      • August
      • July
      • June
      • May
      • March
      • February
      • January
    • 2015
      • November
      • October
      • September
      • June
      • April
      • March
      • February
    • 2014
      • December
      • November
      • October
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • 2013
      • December
      • November
      • October
      • September
      • August
      • July
      • May
      • April
      • March
      • February
    • 2012
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • 2011
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • 2010
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
  • 2000s
    • 2009
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • 2008
      • December
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • 2007
      • December
      • November
      • October
      • September
      • August
      • June
      • May
      • April
      • March
      • February
      • January
    • 2006
      • November
      • October
      • September
      • August
      • July
      • June
      • May
      • April
      • March
      • February
      • January
    • 2005
      • December
      • November
      • October
      • September
      • August
      • July
      • April
      • March

Footer

Connect with Rita

Rita McGrath Group
P.O. Box 7286
Princeton, NJ 08543

  • © Copyright 2004-2025 Rita McGrath Group. All Rights Reserved.
  • • Privacy Policy
  • Created with ✨ by Moxie Design Studios
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Reject Privacy Policy
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Scroll Up