In developing an initial marketing plan, it is crucial not to be confused about what kind of business architecture you are building in order to establish your initial metrics for success. Geoffrey Moore has a great… Read more »
Insights and ideas
Thought Sparks Wrap Up – May 2022
Dear colleagues: It sure was nice to be back in person on our gorgeous new Columbia Business School campus. My course on growth and change, called Leading Strategic Growth and Change received an evaluation of… Read more »
Thought Sparks Wrap Up – April 2022
Dear colleagues: Just when you thought the world has learned the many lessons of discovery-driven planning, some huge, ambitious project gets shot down yet again – whether for business reasons or otherwise – and we… Read more »
Bright Promise and Dashed Hopes – The AT&T Media Strategy Saga
Big, expensive unions of large and unwieldy companies almost never work out well. The sudden termination of CNN+ is but the latest casualty in a long history of things that began with a lot of… Read more »
Thought Sparks Wrap Up – March 2022
Dear colleagues: The first quarter of 2022 was as momentous as any I have ever experienced. It was emotional to join my colleagues from the LvBS Business School, the Business School of the Catholic University… Read more »
Thought Sparks Wrap Up – February 2022
Dear colleagues: Just when we begin to see glimmers of the emergence of whatever comes next, we are seemingly plunged into massive uncertainty once again, with geopolitical tensions and armed conflict that seemed unthinkable. The Washington… Read more »
Thought Sparks Wrap Up – January 2022
Dear colleagues: I just got used to the idea of not saying “Happy new year” and here it is, February. It’s been fun so far – I returned to teaching in person on campus in… Read more »
Thought Sparks Wrap Up – November 2021
Thought Sparks Wrap Up – August 2021
Dear colleagues, Welcome to the monthly newsletter, with a wrap-up of my weekly Thought Sparks and some things to watch out for in September. If you’d like to get the weekly Thought Sparks delivered right… Read more »
Thought Sparks Wrap Up – July 2021
Dear Colleagues, Welcome to the monthly wrap-up of my weekly Thought Sparks newsletters. A no-nonsense guide to measuring innovation mastery (July 6, 2021) What is it like to work in an organization that has attained… Read more »
Thought Sparks Wrap Up – June 2021
Dear Colleagues, We’re changing things up a little with the RMG newsletter! I’ll be summarizing my weekly Thought Sparks and pointing you to other useful resources as we go, Not Buying It – When your biggest… Read more »
Focus and the Mission Driven Organization; It Doesn’t Have to be So Hard
Nonprofit organizations are expected to deliver results on multiple fronts. The result can be a nightmare for prioritization. A simple framework that spells out the tradeoffs between mission, resources, advantages and impact can help sort… Read more »