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Rita McGrath

Author. Speaker. Consultant.

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Discovery Driven Planning

May 31, 2022

Counting down Our Top Ten List of Discovery Driven Planning misses – Part 1 (10 through 6)

Through Valize, Ron Boire and I have been working with clients to use the tools we have developed to bring Discovery Driven Planning / Discovery Driven Growth to life. Although we’ve got years of experience… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Business Strategy, Discovery Driven Planning, Growth, Growth Options / Real Options, Leadership, Thought Sparks

November 30, 2021

Congratulations on the official publication of Lead from the Core, Jay Steinfeld!

“We weren’t there to sell blinds. We were there to become better than we ever thought we could be”. This mantra, expressed by Jay Steinfeld, founder of Blinds.com underscores what it looks like when leaders create a… Read more »

Filed Under: Business Strategy, Discovery Driven Planning, Growth, Leadership

November 9, 2021

The latest for the Flops File – Zillow Offers

It takes a special combination of ingredients to land in my “flops” file. You have to lose your parent company at least $50 million. You probably started out with big ambitious goals, all-at-once funding, leaders… Read more »

Filed Under: Business Strategy, Discovery Driven Planning, Innovation, Seeing Around Corners

September 28, 2021

The Principles of Learning from Prototypes: 5 Lessons

Prototypes are a great way to get customer feedback about elements of your proposed innovation before you have to invest a ton of resources in them.  But there is a bit of science to how… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Discovery Driven Planning, Growth

September 14, 2021

Digital transformation, the discovery-driven way

Talking about digital transformation has a way of freaking people out. They then do the exact wrong thing, which is to throw money and effort at anyone who can promise that – Poof! – digital… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Digital, Discovery Driven Planning, Innovation

September 7, 2021

How Not to Blow Your First Marketing Campaign: 3 Factors

Most new product launches fail. One big, and unnecessary reason is focusing too much on the product or service offering and not focusing enough on how the thing will be brought to market. New! New!… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Business Strategy, Discovery Driven Planning

August 31, 2021

Discovering Perfectly Predictable Mistakes – Before You Make Them

There are no failures in Thoughtland – that mystical place where great ideas for new products and services are first born. But if you want to travel to the real world, you’ll need a different… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Discovery Driven Planning, Innovation

August 24, 2021

The Discipline that Turns Vision into Reality

In the heady days of coming up with what you think is a breakthrough idea, it’s easy to get carried away by assumptions. Forcing yourself to create a deliverables specification can create powerful discipline. Entrepreneurs… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Business Strategy, Discovery Driven Planning, Growth Options / Real Options, Innovation, Seeing Around Corners, Tools, Uncategorized

July 27, 2021

Key Ingredients of a Killer Prototype

We often think of prototyping as something only a gifted designer or developer can do. But there are lots of examples in the real world of how ordinary people can pull it off.  If you… Read more »

Filed Under: Checkpoints, Customer insight, Discovery Driven Planning, Innovation

May 4, 2021

The BareBones NPV tool: When you need to quantify, but really don’t have the information

Trying to figure out what a new initiative might do for you?  A traditional approach is the net present value calculation. This nifty little tool offers an alternative with just 9 input metrics. The net… Read more »

Filed Under: Checkpoints, Discovery Driven Planning, Tools

April 18, 2020

Hello, Uncertainty!

Like so many of us, I had a well-crafted plan for what I’d be doing right about now.  In between traveling, speaking, and teaching at Columbia, I’d work on picking a sector of the economy… Read more »

Filed Under: Business Strategy, Discovery Driven Planning, Insights and ideas, Thought Sparks

October 19, 2018

There is such a thing as a repeatable startup methodology

Among the many myths that corporate types have about startups (whether standalone or of the corporate variety) is that there is some kind of alchemy involved.  Sort of “Steve Jobs arrives on a clamshell and… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Discovery Driven Planning

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