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Rita McGrath

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Archives for 2021

July 20, 2021

The Lesson of the Direct to Consumer Revolution: Strategy 101 still matters

Every so often a new business model, often enabled by technology, takes the world by storm, attracts a lot of hype, eventually proves unable to live up to the headlines and disappears or becomes a… Read more »

Filed Under: Business Strategy, Competition, Customer insight, Growth, Profitable Organic Growth, Strategy Dynamics, Transient Advantage

July 13, 2021

3 Ways to Completely Mess Up Customer Surveys

Customer surveys are everywhere – and most of them aren’t going to offer one ounce of insight. Instead, learn to use them properly and for the right reasons. Customer surveys are inescapable these days.  They… Read more »

Filed Under: Customer insight, Innovation Maturity Scale

July 6, 2021

A no-nonsense guide to measuring innovation mastery

What is it like to work in an organization that has attained high levels of innovation mastery?  It’s growth-oriented, future-focused and unrelentingly positive.  And by taking small steps, the place you work can be more… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Innovation, Innovation Maturity Scale

June 30, 2021

Thought Sparks Wrap Up – June 2021

Dear Colleagues, We’re changing things up a little with the RMG newsletter! I’ll be summarizing my weekly Thought Sparks and pointing you to other useful resources as we go, Not Buying It – When your biggest… Read more »

Filed Under: Articles, Business Strategy, Innovation Flops, Insights and ideas, Leadership, Thought Sparks

June 29, 2021

The Future is Already Here Department: Hololens 2 Edition

Strategic inflection points create a 10X shift in your business – 10X more efficient, 10X more convenient, 10X easier – you get the idea. But they take a while – let’s look at one in… Read more »

Filed Under: Case Studies and Applications, Digital, Innovation

June 22, 2021

On the folly of rewarding for business-as-usual when you are hoping for innovation

Even with the best intentions, reward systems in corporate life all too often mean that most of the people you need supporting innovation work flee from it.  Here are some ideas for getting a better… Read more »

Filed Under: Business Strategy, Innovation, Innovation Maturity Scale

June 15, 2021

Employees Drive Competitive Advantage

The United States suffers from a proliferation of bad jobs.  Squeezing every nickel out of labor costs might seem efficient, but no one is counting the price in terms of lost competitive advantages. Bad jobs… Read more »

Filed Under: Individuals, Jobs

June 8, 2021

Snow Melts from the Edges – Some Lessons from Buffer

Big changes seldom announce themselves conveniently at the conference table at headquarters. They bubble up, instead, at the ‘edges’ of the organization, where things are most exposed. This short story from Buffer illustrates. In Seeing… Read more »

Filed Under: Case Studies and Applications, Seeing Around Corners

June 1, 2021

Not Buying It: When your biggest challenge is non-consumption

We’re used to thinking of competition as the biggest challenge for getting customers to buy from us.  But a much bigger challenge is non-consumption – especially when the reasons people aren’t buying have more to… Read more »

Filed Under: Business Strategy, Checkpoints, Customer insight, Innovation

May 27, 2021

Focus and the Mission Driven Organization; It Doesn’t Have to be So Hard

Nonprofit organizations are expected to deliver results on multiple fronts.  The result can be a nightmare for prioritization.  A simple framework that spells out the tradeoffs between mission, resources, advantages and impact can help sort… Read more »

Filed Under: Articles, Business Strategy, Innovation Flops, Insights and ideas, Leadership, Thought Sparks

May 25, 2021

Strategy and the Resource Hostage Problem

The old watchword, “follow the money” will give you great insight into what really matters in any organization.  It will also show you where the most significant blockers to transformation are likely to be. If… Read more »

Filed Under: Business Strategy, Innovation, Leadership, Strategy Execution, Transient Advantage

May 18, 2021

Landing at the end of the road: Verizon’s decision to disengage from its media strategy

The very human tendency to continue to pursue a failing project, strategy or investment just increases the suffering when the inevitable happens.  What are some indicators its time to pull the plug? Verizon’s recent decision… Read more »

Filed Under: Business Strategy, Case Studies and Applications, Growth Options / Real Options, Leadership, Strategy Dynamics

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