Author Safi Bahcall introduced the term “loonshots” to describe ventures with game-changing potential that nobody thought would work and whose champions were ridiculed. Which raises the question of how you keep the crazy ideas alive… Read more »
Innovation
Thought Sparks Wrap Up – January 2022
Dear colleagues: I just got used to the idea of not saying “Happy new year” and here it is, February. It’s been fun so far – I returned to teaching in person on campus in… Read more »
It worked great, until it didn’t: The surprising, but perhaps foreseeable, shutdown of Drinkworks
Two companies needed a new growth vector. One was great at branding alcoholic beverages. The other was great at making home appliances that customers could use to create self-serve beverages. A match made in heaven!… Read more »
Happy 2022 – Building New Skills for the New Year!
Grateful to you in ‘22! It was a joy to be able to spend time virtually – and in precious rare cases – in real life – with you over the past year. I appreciate… Read more »
Uncertain about the future? A well-defined strategy can help
The word “strategy” has come to mean anything in an organization that is important. But great strategies drive real purpose and decision-making. Define one that is meaningful, and you can guide real-time choice-making across your… Read more »
Thought Sparks Wrap Up – November 2021
The latest for the Flops File – Zillow Offers
It takes a special combination of ingredients to land in my “flops” file. You have to lose your parent company at least $50 million. You probably started out with big ambitious goals, all-at-once funding, leaders… Read more »
10 Questions to Ask Before You Believe in a Business Model
Some business models are inherently more attractive than others, yet investors and other stakeholders often don’t ask the obvious questions. Here’s a checklist that makes sure you are not one of them. People like to make… Read more »
Ecosystem Maturity and the Stepping-Stone Strategy
Introducing a new offering into an unripe ecosystem will doom your new venture. Instead, find a mini-ecosystem in which you can build a solution that works and use it as a steppingstone to reach your… Read more »
Positioning: Beyond the Statement
Developing a positioning statement is often done as a fill-in-the-blank “Mad Libs” exercise. The power of insightful positioning, however, goes right to the heart of how you are creating value, and for whom. In marketing… Read more »
Thought Sparks Wrap Up – September 2021
Dear colleagues, Hey, everybody! We’re already through September?—?back to school, back to work, back to thinking about Q4! This monthly wrap-up of my weekly Thought Sparks news pieces will give you a short summary and… Read more »
How a Growth Gap can Sneak Up On You
This article was co-developed with Alex van Putten, Partner at Cameron and Associates, and draws from our 2017 article “How to Set More Realistic Growth Targets.” It’s always easy to project rosy growth goals that… Read more »