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Rita McGrath

Author. Speaker. Consultant.

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Business Strategy

May 18, 2010

Assumptions challenged by changes in demography

This interesting article, entitled "How to be a demographic realist" notes that the vast changes in demographics that are to be  upon us in the coming decades is likely to cause us to challenge many… Read more »

Filed Under: Business Strategy, Strategy Execution

April 11, 2010

Different types of competitors and an age-old question “What Business Are You In?”

Just this morning, I ran across Margaret Hefernan's post over at BNET in which she reminds readers that it is really important to know what business they are really in. She cites the example of… Read more »

Filed Under: Business Strategy, Profitable Organic Growth

April 11, 2010

Different types of competitors and an age-old question “What Business Are You In?”

Just this morning, I ran across Margaret Hefernan's post over at BNET in which she reminds readers that it is really important to know what business they are really in. She cites the example of… Read more »

Filed Under: Business Strategy, Profitable Organic Growth

November 18, 2009

Customer experience innovation at the Disney Stores

A major theme that I’ve been following for a while is that rather than conventional product or service innovation, companies that attend to their customers’ total experience with an offering can craft powerful, sticky, and… Read more »

Filed Under: Business Strategy, News Archives

November 5, 2009

Business Value of a Temporary Advantage – Video describing the BareBones NPV

My esteemed colleague, Mac, is featured describing the application of the “BareBones” NPV tool in this video. We’re working on uploading a new version of the software.

Filed Under: Business Strategy, Profitable Organic Growth

October 24, 2009

How decisions made under uncertainty can cast a long shadow - Internet Pricing

The reality of having to make decisions under uncertainty is that quite often, you'll get things wrong. Unfortunately, sometimes those wrong things have very long and path-dependent consequences. I'm thinking in particular of two decisions… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Business Strategy, Innovation

October 24, 2009

How decisions made under uncertainty can cast a long shadow – Internet Pricing

The reality of having to make decisions under uncertainty is that quite often, you'll get things wrong. Unfortunately, sometimes those wrong things have very long and path-dependent consequences. I'm thinking in particular of two decisions… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Business Strategy, Innovation

October 23, 2009

Customer experience innovation - description of a talk that I sometimes give

Sad, but true: Most companies have potentially disastrous blind spots with regard to truly understanding their customers' experiences with their products and services. This session introduces a simple, intuitive tool – the customer consumption chain… Read more »

Filed Under: Business Strategy, Innovation, Strategy Execution

October 23, 2009

Customer experience innovation – description of a talk that I sometimes give

Sad, but true: Most companies have potentially disastrous blind spots with regard to truly understanding their customers' experiences with their products and services. This session introduces a simple, intuitive tool – the customer consumption chain… Read more »

Filed Under: Business Strategy, Innovation, Strategy Execution

August 3, 2009

rethinking audience attraction in the media business model

In an article that is forthcoming in Long Range Planning, I’ll be talking about a discovery driven approach to identifying new business models.  One of the points I make in the piece is that with… Read more »

Filed Under: Business Strategy

June 4, 2009

Consumer Leverage Ratio - A tool to measure the ticking credit time bomb lurking for your customers

My co-author, Ian MacMillan and one of his colleagues, William Jarvis have just weighed in on a topic near and dear to my heart—the deadly situations companies create when they lend more and more to… Read more »

Filed Under: Business Strategy, Tools

May 11, 2009

Harvard Business Review Forethought Piece:  “How to Get Unstuck”

An article by myself and MacMillan has just appeared in the May Harvard Business Review.  It’s called “How to Get Unstuck” and offers some suggestions for organizations facing paralyzing uncertainty.  The first 25 readers who… Read more »

Filed Under: Business Strategy

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