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Rita McGrath

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Archives for July 2022

July 26, 2022

Flywheels vs. Relationships – Why your business architecture matters to your initial marketing plan

In developing an initial marketing plan, it is crucial not to be confused about what kind of business architecture you are building in order to establish your initial metrics for success. Geoffrey Moore has a great… Read more »

Filed Under: Articles, Business Strategy, Growth, Innovation, Insights and ideas, Leadership, Opportunities, Seeing Around Corners

July 19, 2022

From Funnels to Flywheels

Traditional sales organizations used the concept of a sales “funnel” to describe the process through which potential customers move, ending up with sales at the end. Winners today have abandoned that way of thinking in… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Business Strategy, Case Studies and Applications, Seeing Around Corners

July 12, 2022

7 Ways to Take Smart Career Risks: Lessons from Sharon Price John, CEO of Build-A-Bear Workshop

Fear is one of the great barriers to career advancement. Sharon Price John’s fabulous career is full of lessons on how to get past those fears and get out of your own way. Being afraid… Read more »

Filed Under: Business School, Careers, Customer insight, Friday Fireside Chat, Growth, Growth Options / Real Options, Innovation, Leadership, Seeing Around Corners, Thought Sparks, Women's leadership

July 11, 2022

Boris Johnson, How the Powerful Escape Consequences and Jeff Pfeffer’s Fantastic Book

One of Pfeffer’s 7 rules of power is that “Success Excuses (almost) Everything:  Why This is the Most Important Rule of All.  Which perhaps explains why Britain’s Boris Johnson was able to hang onto power… Read more »

Filed Under: Articles, Leadership, News Archives, Thought Sparks

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