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Rita McGrath

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Archives for July 2021

July 28, 2021

Thought Sparks Wrap Up – July 2021

Dear Colleagues, Welcome to the monthly wrap-up of my weekly Thought Sparks newsletters. A no-nonsense guide to measuring innovation mastery (July 6, 2021) What is it like to work in an organization that has attained… Read more »

Filed Under: Articles, Business Strategy, Innovation Flops, Insights and ideas, Leadership, Thought Sparks

July 27, 2021

Key Ingredients of a Killer Prototype

We often think of prototyping as something only a gifted designer or developer can do. But there are lots of examples in the real world of how ordinary people can pull it off.  If you… Read more »

Filed Under: Checkpoints, Customer insight, Discovery Driven Planning, Innovation

July 20, 2021

The Lesson of the Direct to Consumer Revolution: Strategy 101 still matters

Every so often a new business model, often enabled by technology, takes the world by storm, attracts a lot of hype, eventually proves unable to live up to the headlines and disappears or becomes a… Read more »

Filed Under: Business Strategy, Competition, Customer insight, Growth, Profitable Organic Growth, Strategy Dynamics, Transient Advantage

July 13, 2021

3 Ways to Completely Mess Up Customer Surveys

Customer surveys are everywhere – and most of them aren’t going to offer one ounce of insight. Instead, learn to use them properly and for the right reasons. Customer surveys are inescapable these days.  They… Read more »

Filed Under: Customer insight, Innovation Maturity Scale

July 6, 2021

A no-nonsense guide to measuring innovation mastery

What is it like to work in an organization that has attained high levels of innovation mastery?  It’s growth-oriented, future-focused and unrelentingly positive.  And by taking small steps, the place you work can be more… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Innovation, Innovation Maturity Scale

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