Sad, but true: Most companies have potentially disastrous blind spots with regard to truly understanding their customers' experiences with their products and services. This session introduces a simple, intuitive tool – the customer consumption chain… Read more »
Archives for 2009
Customer experience innovation – description of a talk that I sometimes give
Sad, but true: Most companies have potentially disastrous blind spots with regard to truly understanding their customers' experiences with their products and services. This session introduces a simple, intuitive tool – the customer consumption chain… Read more »
Why smart projects so often go wrong – SAP and Business ByDesign
In class, I’ve been using German software giant SAP’s foray into Software as a Service as a ‘living case’ example of a company venturing into highly unknown territory. Without knowing more than what is available… Read more »
Why smart projects so often go wrong - SAP and Business ByDesign
In class, I’ve been using German software giant SAP’s foray into Software as a Service as a ‘living case’ example of a company venturing into highly unknown territory. Without knowing more than what is available… Read more »
Create a Special Unit to Drive Growth
Rita McGrath’s blog at HarvardBusiness.org has been reprinted by Business Week. As the economy shows some signs of shrugging off its doldrums, growth is back on the agenda. After cutting costs for a year or… Read more »
NYT Small Business quotes Rita McGrath re health care reform bill
“Consultant Rita McGrath, discussing a theoretical mandate with a threshold of 25 employees, imagines ‘thousands of businesses employing exactly 24.5 people, all interconnectedly doing business with one another rather than falling foul of the over-25… Read more »
Flexibility is at a premium when things are highly uncertain
Recently, CK Prahalad wrote a very thought-provoking article that emphasizes how much value getting fixed costs and expensive assets to a minimum when things are highly volatile. Recommended reading!
Watch Rita McGrath Explain Achieving Growth
Economics can explain a lot. When looking at the sea change impacting every industry, and fitness and wellness is not immune, just follow the money for answers regarding what the future will bring. “It couldn’t… Read more »
Mastering Strategy—What the Experts Say
In the October edition of the Columbia Executive Education newsletter Connected, Rita McGrath notes “Companies devolve to planning with no time for strategy…They don’t apply the same rigor to their strategy process as they do… Read more »
Before we depend on the cloud, maybe it better be more like the airlines
I’m just back from an amazing conference – the Microsoft Global Chief Information Officer Summit in Seattle. Which, since I’m based on the East Coast, involved a rather long couple of flights. Now, today, nobody… Read more »
Grabbing Lightning
Our good friends over at RPI (authors of the book Grabbing Lightning) have posted a great set of observations about how organizations can set up a system for truly breakthrough innovation. Among the points they… Read more »
Industry Week Article Holding the Line on R&D quotes Rita McGrath
In an August 1 article Holding the Line on R&D by Josh Cable… Rita McGrath, a Columbia University associate professor who focuses on innovation, corporate growth and new business, has observed less of the “across-the-board,… Read more »