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Rita McGrath

Author. Speaker. Consultant.

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Innovation

July 12, 2010

Paying attention to unconventional “links” in a customers’ consumption chain

I've often encouraged executives to pay attention to the customers' complete consumption chain rather than focusing just on what they do, sell or make.  One of my colleagues forwarded me a fascinating article from the New… Read more »

Filed Under: Innovation, Opportunities, Strategy Execution

June 14, 2010

Why a walled garden can out perform a free-for-all

I ran across this interesting post from Bob Cooper's blog over at the Kellogg site.  In it, he reprints some observations from pundits that calls into question the conventional wisdom that an open platform such… Read more »

Filed Under: Innovation, Profitable Organic Growth

March 29, 2010

Six Sigma is Deadly for Innovation – But then I’ve said that before!

Every so often, doubtless in a doomed bid to make the whole process of growth and innovation more predictable, some bright spark comes up with the idea of trying to apply six-sigma quality controls to… Read more »

Filed Under: Growth Options / Real Options, Innovation, Opportunities

March 29, 2010

Six Sigma is Deadly for Innovation - But then I’ve said that before!

Every so often, doubtless in a doomed bid to make the whole process of growth and innovation more predictable, some bright spark comes up with the idea of trying to apply six-sigma quality controls to… Read more »

Filed Under: Growth Options / Real Options, Innovation, Opportunities

January 3, 2010

Top 30 Innovations of the last 30 years

In this fascinating article, a roundup of the most important innovations of the last 30 years is presented.  I was struck by the article’s opening premise – that if one were sitting around in 1979… Read more »

Filed Under: Innovation

November 18, 2009

One from the flops file – Mattel’s all but forgotten “Flavas”

As part of my work on understanding how companies compete in dynamic markets, I run across a fair number of flops. Some are well intentioned, and others are just poorly thought through. I was reminded… Read more »

Filed Under: Innovation, Innovation Flops

November 18, 2009

One from the flops file - Mattel’s all but forgotten “Flavas”

As part of my work on understanding how companies compete in dynamic markets, I run across a fair number of flops. Some are well intentioned, and others are just poorly thought through. I was reminded… Read more »

Filed Under: Innovation, Innovation Flops

October 24, 2009

How decisions made under uncertainty can cast a long shadow – Internet Pricing

The reality of having to make decisions under uncertainty is that quite often, you'll get things wrong. Unfortunately, sometimes those wrong things have very long and path-dependent consequences. I'm thinking in particular of two decisions… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Business Strategy, Innovation

October 24, 2009

How decisions made under uncertainty can cast a long shadow - Internet Pricing

The reality of having to make decisions under uncertainty is that quite often, you'll get things wrong. Unfortunately, sometimes those wrong things have very long and path-dependent consequences. I'm thinking in particular of two decisions… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Business Strategy, Innovation

October 23, 2009

Customer experience innovation – description of a talk that I sometimes give

Sad, but true: Most companies have potentially disastrous blind spots with regard to truly understanding their customers' experiences with their products and services. This session introduces a simple, intuitive tool – the customer consumption chain… Read more »

Filed Under: Business Strategy, Innovation, Strategy Execution

October 23, 2009

Customer experience innovation - description of a talk that I sometimes give

Sad, but true: Most companies have potentially disastrous blind spots with regard to truly understanding their customers' experiences with their products and services. This session introduces a simple, intuitive tool – the customer consumption chain… Read more »

Filed Under: Business Strategy, Innovation, Strategy Execution

July 22, 2009

Taxes, the structure of incentives, and why I’m worried about the plan for health reform funding

When I was a Ph.D. student studying entrepreneurship, one of the most influential articles I read was by economist William J. Baumol.  Entitled “Entrepreneurship: Productive, Unproductive and Destructive”, it basically suggested that a nation gets… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Innovation

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