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Rita McGrath Group

Rita McGrath

Author. Speaker. Consultant.

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Checkpoints

October 5, 2021

Positioning: Beyond the Statement

Developing a positioning statement is often done as a fill-in-the-blank “Mad Libs” exercise. The power of insightful positioning, however, goes right to the heart of how you are creating value, and for whom. In marketing… Read more »

Filed Under: Business Start Ups / Entrepreneurship, Business Strategy, Checkpoints, Customer insight, Innovation, Strategy Execution

July 27, 2021

Key Ingredients of a Killer Prototype

We often think of prototyping as something only a gifted designer or developer can do. But there are lots of examples in the real world of how ordinary people can pull it off.  If you… Read more »

Filed Under: Checkpoints, Customer insight, Discovery Driven Planning, Innovation

June 1, 2021

Not Buying It: When your biggest challenge is non-consumption

We’re used to thinking of competition as the biggest challenge for getting customers to buy from us.  But a much bigger challenge is non-consumption – especially when the reasons people aren’t buying have more to… Read more »

Filed Under: Business Strategy, Checkpoints, Customer insight, Innovation

May 4, 2021

The BareBones NPV tool: When you need to quantify, but really don’t have the information

Trying to figure out what a new initiative might do for you?  A traditional approach is the net present value calculation. This nifty little tool offers an alternative with just 9 input metrics. The net… Read more »

Filed Under: Checkpoints, Discovery Driven Planning, Tools

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Princeton, NJ 08543

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