A short recent piece in Fast Company highlights a point that I make over and over again in our executive programs and with clients: customers value a complete experience, while companies organize themselves by a… Read more »
Business Strategy
Competing with your customers as you grow
A conversation taking place among colleagues over at the Kellogg innovation blog/web forum (http://marketdrivengrowth.blogspot.com) has to do with how you can move into spaces that are occupied to some extent by your customers,with the goal… Read more »
Competitive Separation vs. Competitive Advantage
Posted by my colleague, Bob Cooper, for Driving Organic Growth group. In an effort to further the discussion comparing competitive advantage vs. separation, I would like to introduce a very powerful tool developed by McGrath… Read more »