In this season of impenetrable plastic packages, a wonderful invention has just come to my attention. Called OpenX, it’s a knife like device specifically developed to open those hard cases that enshrine just about everything… Read more »
Thought Sparks
Market Busters Authors in Japan
Professors Rita McGrath and Ian MacMillan have returned from Japan where they led a senior level strategy seminar for JBIC (Japan Bank for International Cooperation). Read more at Author’s Blog. Here are some pictures from… Read more »
MarketBusters—One of Best Business & Strategy Books 2005
Professors McGrath and MacMillan have received word that Market Busters has been listed on Best Business Books for 2005 in the category of Strategy. To read the complete list, Download file
MarketBusters—One of Best Business & Strategy Books 2005
Professors McGrath and MacMillan have received word that Market Busters has been listed on Best Business Books for 2005 in the category of Strategy. To read the complete list, Download file
Japan on the brink?
Am here in Japan with our good friend, Takeru Ohe, discussing the prospects for Japanese business. It seems although the stock market is up, savings rates are still very low. Change, however seems to be… Read more »
Holden Advisors recommends Market Busters
Dr. Reed Holden has put Market Busters on his Recommended Reading list. To read his comments, click here.
Candidates for change - attribute map
Using the attribute map to re-segment an offering can be incredibly powerful. Candidates for this treatment right now? – mobile phones that are too small and fiddly for elderly people and children to use –… Read more »
Candidates for change – attribute map
Using the attribute map to re-segment an offering can be incredibly powerful. Candidates for this treatment right now? – mobile phones that are too small and fiddly for elderly people and children to use –… Read more »
More on Bill Gates’ books
MarketBusters was part of the theme for many of Bill Gates’ conferences this year – “New Pathways to Growth”. Have a look at the rest of this web site, which contains and authors’ blog, downloadable… Read more »
More on Bill Gates’ books
MarketBusters was part of the theme for many of Bill Gates’ conferences this year – “New Pathways to Growth”. Have a look at the rest of this web site, which contains and authors’ blog, downloadable… Read more »
Market Busters reviewed by Albu Consulting
Albu Consulting of Stamford, CT reviews Market Busters in their newsletter. For the full text, click here.
Rita McGrath quoted re: globalization…
Rita McGrath has been quoted in a Newsday article on the subject of globalization. For the full article, click here.