I made these suggestions in response to a reporters’ inquiry on picking a mobile phone for small business:First and foremost for a small business is coverage. Even today, most providers in the U.S. offer shockingly… Read more »
Thought Sparks
A Smarter Economy
Our colleague, Walter Derzko, an avid student of new business development, is writing a book about a major category of MarketBuster move, which occurs when seemingly ordinary products get ‘smart’. From things like leaves to… Read more »
iPhone for positioning?
Is Steve Jobs playing the options game? In our book ‘The Entrepreneurial Mindset’ we argued that uncertain ventures could be treated as the real asset equivalent of financial options, building on a lot of great… Read more »
Framing at HP
I read this excerpt from a story about Mark Hurd (new CEO of HP) with great interest. It reflects exactly the power of ‘framing’ which is setting forth the parameters for your future business, even… Read more »
Alienware computers - the saga continues
Well, the computers arrived this past week. They got here when I was in Finland, so by the time I got home there was a smoking mound of packaging occupying the entire dining room, and… Read more »
Alienware computers – the saga continues
Well, the computers arrived this past week. They got here when I was in Finland, so by the time I got home there was a smoking mound of packaging occupying the entire dining room, and… Read more »
Telecommunications - missed opportunities
I have long thought that the mobile telecommunications industry has left out several vital segments from their market. By making handsets and other devices that are increasingly smaller, more fiddly and laden with features, they… Read more »
Telecommunications – missed opportunities
I have long thought that the mobile telecommunications industry has left out several vital segments from their market. By making handsets and other devices that are increasingly smaller, more fiddly and laden with features, they… Read more »
Telecom - coming industry shift?
Just back from a trip to Finland – the land of saunas, reindeer and telecommunications. While there had a number of fascinating conversations with those in the know about telecommunications. Clearly, the current industry configuration… Read more »
Telecom – coming industry shift?
Just back from a trip to Finland – the land of saunas, reindeer and telecommunications. While there had a number of fascinating conversations with those in the know about telecommunications. Clearly, the current industry configuration… Read more »
Market Busters Goes International!
Some translated editions are already available; others will be available very soon. Published… Spanish by Gestion Korean by Sejong Polish by Helion Coming soon… Simplified Chinese by Commercial Press, March 2006 Complex Chinese by CommonWealth… Read more »
Student Ratings get creative
This one is just for fun – it’s the rating scale Mac’s students proposed he use for readings in his entrepreneurship course: Rating / Rating description 1 / Mac, this was horrible. I feel dumber… Read more »