A few months ago, I had the pleasure to give the keynote speech at the annual CFO "Core Concerns" conference published by CFO Magazine. The topic – how can you invest in growth, while containing risk – seemed to resonate with the folks gathered there. You can read the lead story in CFO Magazine by clicking here. I found it most gratifying that several CFO's and other business leaders that I've been working with were finding the discipline of DDP useful, particularly when it comes to redirecting or shutting down projects.
The article provides examples from Air Products & Chemicals, Innosight and other firms who have been applying the technique.