Last year, my good colleague Geoffrey Moore asked me to have a look at a book project he was working on, which I did. The book is now out and I think it is terrific…. Read more »
Archives for 2006
Food as a differentiator and vice versa
I was recently asked to comment on the use of food as a differentiator for other products and on alliances between food businesses and other kinds of businesses. Exactly the kind of thing we call… Read more »
Rita McGrath cited re WiMax Technologies,,,
“To be sure, there is a capitalistic, not an altruistic, element behind all the interest in the standards-setting. “Those who favor interoperable standards are those who sell hardware — or those who can conceive of… Read more »
Rita McGrath cited re Starting a Business…
Another way to hit on a great idea: Take note of the obvious problems you encounter in everyday life. Not enough people allow an idea to permeate their psyche, even if it’s staring them in… Read more »
Rita McGrath cited re Starting a Business…
Another way to hit on a great idea: Take note of the obvious problems you encounter in everyday life. Not enough people allow an idea to permeate their psyche, even if it’s staring them in… Read more »
Rita McGrath co-authors MarketBusting Seed World Article
Professors Rita McGrath of Columbia and Jay Akridge of Purdue co-authored an article on the application of MarketBusters in agriculture for the December 2005 edition of Seed World. To read the article, click here.
Rita McGrath co-authors MarketBusting Seed World Article
Professors Rita McGrath of Columbia and Jay Akridge of Purdue co-authored an article on the application of MarketBusters in agriculture for the December 2005 edition of Seed World. To read the article, click here.
Rita McGrath cited re Speakers from Other Industries…
The January 2006 Alaska Airlines In-Flight magazine quotes Rita in an article entitled Outside the Box: Speakers from other industries give meetings a fresh perspective. To read the entire article, Download file
Rita McGrath cited re Speakers from Other Industries…
The January 2006 Alaska Airlines In-Flight magazine quotes Rita in an article entitled Outside the Box: Speakers from other industries give meetings a fresh perspective. To read the entire article, Download file
Rita McGrath cited re Myth Busters…
Rita McGrath was quoted in American Airlines’ American Way magazine in an Myth Busters: Truth or Consequences. To read the entire article. To read the article, click here.
Rita McGrath cited re Myth Busters…
Rita McGrath was quoted in American Airlines’ American Way magazine in an Myth Busters: Truth or Consequences. To read the entire article. To read the article, click here.
Rita McGrath cited re Doing Business in China…
Rita McGrath is quoted in the January 2006 edition of CMO Magazine, a resource for marketing executives, in an article entitled It’s Not What You Know…about business relationships in China. To read more, click here.