Using the attribute map to re-segment an offering can be incredibly powerful. Candidates for this treatment right now? – mobile phones that are too small and fiddly for elderly people and children to use –… Read more »
Archives for 2005
Candidates for change – attribute map
Using the attribute map to re-segment an offering can be incredibly powerful. Candidates for this treatment right now? – mobile phones that are too small and fiddly for elderly people and children to use –… Read more »
More on Bill Gates’ books
MarketBusters was part of the theme for many of Bill Gates’ conferences this year – “New Pathways to Growth”. Have a look at the rest of this web site, which contains and authors’ blog, downloadable… Read more »
More on Bill Gates’ books
MarketBusters was part of the theme for many of Bill Gates’ conferences this year – “New Pathways to Growth”. Have a look at the rest of this web site, which contains and authors’ blog, downloadable… Read more »
Market Busters reviewed by Albu Consulting
Albu Consulting of Stamford, CT reviews Market Busters in their newsletter. For the full text, click here.
Rita McGrath quoted re: globalization…
Rita McGrath has been quoted in a Newsday article on the subject of globalization. For the full article, click here.
Rita McGrath and Ian MacMillan Article at InformIt.com
Ian C. Macmillan, Director of Wharton’s Sol C. Snider Entrepreneurial Research Center, and Columbia University’s Rita Gunther McGrath suggest that success in today’s globally competitive technology market is not fueled by simply throwing more money… Read more »
Innovation Conversation
Joyce Wycoff http://thinksmart.typepad.com/headsup_on_organizational/ notes that the conversation on innovation has changed to make it more business as usual. We couldn’t agree more – and would add that we are in fact beginning to decode some… Read more »
Rita McGrath at Forbes.com
Rita McGrath has been quoted in a Forbes.com issue entitled Selecting a Mobile Service Operator. For the full story, click here
Rita McGrath at TechWorld.com
Rita McGrath has been quoted in the November 8, 2005 article entitled Data vs. Voice Conflict Intensifies. To read the entire article, click here
Fridge Pack consumption chain play
Our colleague, Mark Whitten from Microsoft (who looks after xbox accessories) told us about a great move to improve the consumption chain for soda drinkers. Seems that Alcoa (yes, the aluminum people) were brainstorming about… Read more »
Presentation and communication tips for executives
In response to a reporter’s question about how to make more effective presentations, I offered the following perspective on cardinal sins. These form the basis of a short session I teach in at Columbia Executive… Read more »