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Rita McGrath Group

Rita McGrath

Author. Speaker. Consultant.

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October 30, 2005

Enticing Competition - 2nd order

I recently traveled to London for 2 days of business. Round trip airfare in business class? Over $8,000! Couldn’t believe it – I think the airlines made more per hour than I did. Golden rule… Read more »

Filed Under: Uncategorized

October 30, 2005

Great segmentation-Coach

Coach has been on a real tear lately. From a stodgy brand that I used to buy in the bow-tie, Annie Hall 80’s, they have reinvented the brand, making it a must-have for the fashion… Read more »

Filed Under: Uncategorized

October 30, 2005

Great segmentation-Coach

Coach has been on a real tear lately. From a stodgy brand that I used to buy in the bow-tie, Annie Hall 80’s, they have reinvented the brand, making it a must-have for the fashion… Read more »

Filed Under: Uncategorized

October 21, 2005

Simplicity Simplicity

The more I read, the more I am coming to believe that those who can master simplicity are going to get a major edge over those who force their customers to struggle with their offerings…. Read more »

Filed Under: Uncategorized

October 13, 2005

Money from a nuisance

How is this for making money out of a nuisance? Like many of you, I am really bugged by junk faxes that arrive in my office all hours of the day and night. Experts estimate… Read more »

Filed Under: Uncategorized

October 4, 2005

Coinstar continues to develop

We had a delightful note from Gretchen J. Marks of Coinstar, letting us know what one of the companies featured in MarketBusters has been up to. Here it is: Rita and Ian, Thank you for… Read more »

Filed Under: Uncategorized

September 27, 2005

Empathy extension

OK, gentlemen, here’s a web site just for you! A new flower delivery service http://www.SaveMyAss.com which will remind you when it’s time to send a bouquet for a special occasion (or perhaps what you hope… Read more »

Filed Under: Uncategorized

September 18, 2005

Air Miles Protection - Second Order

Well, here’s one I’d never have thought of. I just got a note from American Express offering me airmiles protection. It turns out that some bright spark over there must have figured out that with… Read more »

Filed Under: Uncategorized

September 18, 2005

Air Miles Protection – Second Order

Well, here’s one I’d never have thought of. I just got a note from American Express offering me airmiles protection. It turns out that some bright spark over there must have figured out that with… Read more »

Filed Under: Uncategorized

September 17, 2005

Choosing a mobile phone plan small business

I made these suggestions in response to a reporters’ inquiry on picking a mobile phone for small business:First and foremost for a small business is coverage. Even today, most providers in the U.S. offer shockingly… Read more »

Filed Under: Uncategorized

September 15, 2005

A Smarter Economy

Our colleague, Walter Derzko, an avid student of new business development, is writing a book about a major category of MarketBuster move, which occurs when seemingly ordinary products get ‘smart’. From things like leaves to… Read more »

Filed Under: Uncategorized

September 11, 2005

Framing at HP

I read this excerpt from a story about Mark Hurd (new CEO of HP) with great interest. It reflects exactly the power of ‘framing’ which is setting forth the parameters for your future business, even… Read more »

Filed Under: Uncategorized

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Princeton, NJ 08543

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