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Rita McGrath Group

Rita McGrath

Author. Speaker. Consultant.

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December 31, 2005

Email – marketbuster waiting to happen?

So here’s a marketbuster waiting for a solution: Email! Everybody knows that it can be a great benefit, but it also has major downsides. Reports Bary C. Sherman of the WhiteCollar Productivity Index (WPI) (from… Read more »

Filed Under: Uncategorized

December 31, 2005

Email - marketbuster waiting to happen?

So here’s a marketbuster waiting for a solution: Email! Everybody knows that it can be a great benefit, but it also has major downsides. Reports Bary C. Sherman of the WhiteCollar Productivity Index (WPI) (from… Read more »

Filed Under: Uncategorized

December 31, 2005

Epocrates sparks disruption in medicine

We’re watching the development of Epocrates, a service that lets physicians access drug data on hand held devices. In an industry that has been famously difficult to digitize, Epocrates has done it the old-fashioned way… Read more »

Filed Under: Uncategorized

December 31, 2005

24 Hour fitness capitalizes on a dying segment

Wal-Mart, Target and other big-box retailers have spelt doom for a good many middle market grocery stores. Indeed, according to a recent Retail Forward study (quoted in Business 2.0 July 2005) more than 10,000 of… Read more »

Filed Under: Uncategorized

December 31, 2005

talk about irrelevant attributes!

So you run a business that’s illegal in many places, and are prohibited from advertising. Not a problem. GoldenPalace.com, an Antigua-based gambling web site has made an art out of garnering publicity by pulling off… Read more »

Filed Under: Uncategorized

December 31, 2005

Pesky packaging solution

In this season of impenetrable plastic packages, a wonderful invention has just come to my attention. Called OpenX, it’s a knife like device specifically developed to open those hard cases that enshrine just about everything… Read more »

Filed Under: Uncategorized

November 10, 2005

Candidates for change – attribute map

Using the attribute map to re-segment an offering can be incredibly powerful. Candidates for this treatment right now? – mobile phones that are too small and fiddly for elderly people and children to use –… Read more »

Filed Under: Uncategorized

November 10, 2005

Candidates for change - attribute map

Using the attribute map to re-segment an offering can be incredibly powerful. Candidates for this treatment right now? – mobile phones that are too small and fiddly for elderly people and children to use –… Read more »

Filed Under: Uncategorized

November 8, 2005

Fridge Pack consumption chain play

Our colleague, Mark Whitten from Microsoft (who looks after xbox accessories) told us about a great move to improve the consumption chain for soda drinkers. Seems that Alcoa (yes, the aluminum people) were brainstorming about… Read more »

Filed Under: Uncategorized

October 31, 2005

Kraft learns pro-activity

Today’s Wall Street Journal contains a fascinating story about how Kraft General Foods is planning to pull back on its marketing of ‘less healthy’ food to young children(heaven forbid the company would declare any food… Read more »

Filed Under: Uncategorized

October 31, 2005

Kraft learns pro-activity

Today’s Wall Street Journal contains a fascinating story about how Kraft General Foods is planning to pull back on its marketing of ‘less healthy’ food to young children(heaven forbid the company would declare any food… Read more »

Filed Under: Uncategorized

October 30, 2005

Enticing Competition – 2nd order

I recently traveled to London for 2 days of business. Round trip airfare in business class? Over $8,000! Couldn’t believe it – I think the airlines made more per hour than I did. Golden rule… Read more »

Filed Under: Uncategorized

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