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Rita McGrath

Author. Speaker. Consultant.

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May 14, 2006

Adding empathy - to detergent???

Now I’ve seen it all. Business Week (May 1, 2006) has a long discussion of how Tide and other consumer brands are being made into ‘so much more than just detergent’ by companies seeking to… Read more »

Filed Under: Uncategorized

April 13, 2006

Unit of Business Play – Ryanair

So how is this for interesting? Business 2.0 reports in April that Ireland’s Ryanair may soon be prepared to give away tickets for flights for free. What’s the catch? You pay for everything (and I… Read more »

Filed Under: Uncategorized

April 13, 2006

Unit of Business Play - Ryanair

So how is this for interesting? Business 2.0 reports in April that Ireland’s Ryanair may soon be prepared to give away tickets for flights for free. What’s the catch? You pay for everything (and I… Read more »

Filed Under: Uncategorized

April 9, 2006

The Buying Triangle

Just learned about an extremely interesting idea for helping customers’ improve their key metrics. It turns out that many large companies are actually unable to manage their procurement supply chains very effectively because there is… Read more »

Filed Under: Uncategorized

April 9, 2006

Update - Money from a nuisance

You may remember that some months ago, I wrote about a service that promised to handle junk faxes. To refresh your memory, here is how it works: You register with a company called Fax Recovery… Read more »

Filed Under: Uncategorized

April 9, 2006

Update – Money from a nuisance

You may remember that some months ago, I wrote about a service that promised to handle junk faxes. To refresh your memory, here is how it works: You register with a company called Fax Recovery… Read more »

Filed Under: Uncategorized

April 7, 2006

Consumption Chain Final Disposal

One of the strategies we talk about in the book is to focus on the final disposal problem for products. A new strategy attracting attention draws attention to this problem. Hewlett Packard has made a… Read more »

Filed Under: Uncategorized

April 6, 2006

Empire Strikes Back: Netflix version

Netflix (see case study in the case study portion of our web site) did a great job of capitalizing on the dissatisfiers/enragers in competing offerings. Blockbuster, for instance, drove good customers crazy with their practice… Read more »

Filed Under: Uncategorized

February 7, 2006

iPod early warning?

While we’re on the subject of complexity, a pretty grim ‘early warning’ appeared in the weekend’s New York Times for Apple. The author recounted terrible service experiences he had had with the iconic iPod, which… Read more »

Filed Under: Uncategorized

February 7, 2006

Quickbooks down for the count

I promised to let you all know how I made out with “Quickbooks” accounting software from Intuit. Well, I tried it for all last year. I even bought the simple start edition. I am here… Read more »

Filed Under: Uncategorized

January 27, 2006

xbox360: Half the magic

As the mother of a teenage boy who just had a REALLY big birthday, I’ve had more than a passing interest in the Xbox 360 saga. I just can’t understand it – here we are,… Read more »

Filed Under: Uncategorized

January 27, 2006

Food as a differentiator and vice versa

I was recently asked to comment on the use of food as a differentiator for other products and on alliances between food businesses and other kinds of businesses. Exactly the kind of thing we call… Read more »

Filed Under: Uncategorized

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