News Archives

Rita McGrath was interviewed by CNN Business on Chick-Fil-A’s controversial anti-gay position. View the interview here.

Brian Mathews’ Chronicle.com’s blog The Ubiquitous Librarian addresses discovery-driven planning in his article subtitled “don’t measure a butterfly using the metrics of a caterpillar.” “Discovery-driven planning, which requires managers to identify the assumptions upon which… Read more »

Marketplace Business ran an item about Blackberry’s shareholder meeting and quoted Rita McGrath…”Rita McGrath teaches business strategy at Columbia. She also has a Blackberry, but called me from her iPhone. Which we agreed was symbolic… Read more »

Marketplace Business ran an item about Blackberry’s shareholder meeting and quoted Rita McGrath…”Rita McGrath teaches business strategy at Columbia. She also has a Blackberry, but called me from her iPhone. Which we agreed was symbolic… Read more »

Christoph Papenfuss at The Performance Ideas blog discussed the Discovery-Driven planning approach at length: “A few weeks ago I researched ideas for improving current planning and forecasting approaches. I stumbled upon a methodology that I… Read more »

Discovery-driven planning by Ian MacMillian and Rita McGrath: Ask yourself what assumptions have to prove true for you to be happy in the choice you are contemplating. Are you basing your position on extrinsic or… Read more »

One of the great things about being associated with a leading Business School is the wide range of activities and organizations that contribute to its vitality. I was reminded of this when reading the Columbia… Read more »

Rita McGrath was quoted in this Chicago Tribune article about employee likeability: “In general, empathy, connection, willingness to listen are all associated with likeability,” she summarizes. Gunther McGrath tells of a senior executive who received… Read more »

Rita McGrath was quoted in this Chicago Tribune article about employee likeability: “In general, empathy, connection, willingness to listen are all associated with likeability,” she summarizes. Gunther McGrath tells of a senior executive who received… Read more »

Fox Business News quoted Rita McGrath extensively in their article on Writing a Customer Survey: Your first step toward writing an effective customer survey should be to establish a clearly defined set of objectives, according… Read more »

Rita McGrath commented on the impact of E-Windows on the Smartphone industry in which the “expected boost in Windows Phone 7 OS is clearly being fueled by Nokia’s decision to phase out Symbian as it… Read more »

Rita McGrath commented on the impact of E-Windows on the Smartphone industry in which the “expected boost in Windows Phone 7 OS is clearly being fueled by Nokia’s decision to phase out Symbian as it… Read more »