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“To be sure, there is a capitalistic, not an altruistic, element behind all the interest in the standards-setting. “Those who favor interoperable standards are those who sell hardware — or those who can conceive of… Read more »

Another way to hit on a great idea: Take note of the obvious problems you encounter in everyday life. Not enough people allow an idea to permeate their psyche, even if it’s staring them in… Read more »

Another way to hit on a great idea: Take note of the obvious problems you encounter in everyday life. Not enough people allow an idea to permeate their psyche, even if it’s staring them in… Read more »

Professors Rita McGrath of Columbia and Jay Akridge of Purdue co-authored an article on the application of MarketBusters in agriculture for the December 2005 edition of Seed World. To read the article, click here.

Professors Rita McGrath of Columbia and Jay Akridge of Purdue co-authored an article on the application of MarketBusters in agriculture for the December 2005 edition of Seed World. To read the article, click here.

The January 2006 Alaska Airlines In-Flight magazine quotes Rita in an article entitled Outside the Box: Speakers from other industries give meetings a fresh perspective. To read the entire article, Download file

The January 2006 Alaska Airlines In-Flight magazine quotes Rita in an article entitled Outside the Box: Speakers from other industries give meetings a fresh perspective. To read the entire article, Download file

Rita McGrath was quoted in American Airlines’ American Way magazine in an Myth Busters: Truth or Consequences. To read the entire article. To read the article, click here.

Rita McGrath was quoted in American Airlines’ American Way magazine in an Myth Busters: Truth or Consequences. To read the entire article. To read the article, click here.

Rita McGrath is quoted in the January 2006 edition of CMO Magazine, a resource for marketing executives, in an article entitled It’s Not What You Know…about business relationships in China. To read more, click here.

Rita McGrath is quoted in the January 2006 edition of CMO Magazine, a resource for marketing executives, in an article entitled It’s Not What You Know…about business relationships in China. To read more, click here.

Professors Rita McGrath and Ian MacMillan have returned from Japan where they led a senior level strategy seminar for JBIC (Japan Bank for International Cooperation). Read more at Author’s Blog. Here are some pictures from… Read more »