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An LATimes.com article entitled: Maker of high-end amplifiers is playing to a small audience quotes Rita McGrath: “Entrepreneurs focused on niche markets such as boutique amps, however, run an above-average risk of extinction, said Rita… Read more »

An LATimes.com article entitled: Maker of high-end amplifiers is playing to a small audience quotes Rita McGrath: “Entrepreneurs focused on niche markets such as boutique amps, however, run an above-average risk of extinction, said Rita… Read more »

Rita Gunther McGrath, associate professor at Columbia Business School and co-author (with Ian C. MacMillan) of MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth (Harvard Business School Press, 2005), has identified a kind of… Read more »

The EC is trying to “level the playing field” with its moves against Apple, “which has created a dominant position in the portable music player arena,” maintains Rita Gunther McGrath, a professor at Columbia University’s… Read more »

“Usually one company takes the more dominant role,” said Rita Gunther McGrath, an associate professor at the Columbia Business School. “They often have momentum and the decision-making ability. … There tends to be winners and… Read more »

“Usually one company takes the more dominant role,” said Rita Gunther McGrath, an associate professor at the Columbia Business School. “They often have momentum and the decision-making ability. … There tends to be winners and… Read more »

New York business consultant and author Rita Gunther McGrath added: “The big disadvantage of (Orange’s) approach is that the people you will tend to attract are those with more time than money. “The people advertisers… Read more »

“There’s been quite a bit of research that suggests [that] small businesses that allow themselves to get too diversified too early lose focus,” says Rita Gunther McGrath, a Columbia Business School associate professor and co-author… Read more »

“… location choice, lack of experience, underestimating the costs and effort are typical mistakes entrepreneurs make that lead to their business closing,” said Rita Gunther McGrath, an author and professor at the Columbia Business School…. Read more »

“… location choice, lack of experience, underestimating the costs and effort are typical mistakes entrepreneurs make that lead to their business closing,” said Rita Gunther McGrath, an author and professor at the Columbia Business School…. Read more »

Rita Gunther McGrath, an associate management professor at Columbia Business School in New York, has been advising Ireland on attracting foreign investment. She said Ireland sees the UAE as a potential rival. McGrath, who has… Read more »

“It’s also much easier to value an established business than a sheer concept, because you have data to work with,” says Rita Gunther McGrath, an associate professor at Columbia Business School and co-author of MarketBusters:… Read more »