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Rita McGrath

Author. Speaker. Consultant.

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News Archives

August 4, 2013

Making the Shift from Sustainable to Transient Advantage

Innosight recently interviewed Rita McGrath, excerpted below.   To read the entire interview, click here. You argue that competitive advantage is dying and that companies need to embrace the idea of transient advantage. What do you… Read more »

Filed Under: Articles, News Archives

August 1, 2013

Rita McGrath : Strategy in Volatile and Uncertain Environments

eTalks.com interviewed Rita McGrath recently in which she answered a question about strategy:  Strategy is fundamentally about making choices.  Choices, of course, about what to do but equally importantly about what not to do.  I… Read more »

Filed Under: Articles, News Archives

July 9, 2013

Innovation Watch reviews The End of Competitive Advantage

Innovation Watch writes:  “Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional… Read more »

Filed Under: News Archives

July 9, 2013

Rita McGrath interviewed by The Irish Times

The Irish Times writes:  “Finding a real competitive advantage in an industry has been likened to discovering the Holy Grail in the corporate strategy stakes. However, it’s an increasingly elusive goal, according to US management… Read more »

Filed Under: News Archives

May 16, 2013

Interview with Dorie Clark in Forbes

May 16, 2013Interview at Forbes with Dorie Clark (author of The Brand of You) in Forbes on-line. The basic idea behind the article is that we need a different way of thinking about strategy when… Read more »

Filed Under: News Archives

April 29, 2013

Columbia Prof: To Survive, Broadcast TV Must Disrupt Its Own Business Model

Rita McGrath is quoted at FishBowlNY about the sinking profits of the broadcasting industry, and what must be done. To read the entire post, click here.

Filed Under: News Archives

April 16, 2013

Strategy in Volatile and Uncertain Environments

eTalks.me interviewed Rita McGrath on the topic of Strategy in Volatile and Uncertain Environments. To read the interview, click here.

Filed Under: News Archives

April 15, 2013

Rita McGrath cited by Bloomberg Businessweek

In a blog entitled The Game Theory Behind Starbucks’ Big Coffee Price Cut, Rita McGrath is quoted as to why Starbucks has discounted its coffee sold in grocery stores: “Starbucks already has plenty of $6… Read more »

Filed Under: News Archives

March 12, 2013

Rita McGrath named as one of 50 Most Influential Business Professors of 2013!

MBARankings.Net has published its list of the 50 Most Influential Business Professors. Professor McGrath is at #12 slot (though the list is in no particular order.) To read the entire list, click here.

Filed Under: News Archives

February 19, 2013

Does Microsoft have a Plan B?

At PCWorld.com, Rita McGrath addresses the question within their article No Plan B? The fallacies and risks of Microsoft’s all-in Windows gambit. With respect to transitioning Windows desktop to tables and smart phones, Microsoft’s CFO… Read more »

Filed Under: News Archives

February 19, 2013

The Next Music Business

At Billboard.com, Rita McGrath has written an Op-Ed about the changing face of the music business. “In fact, the music industry is enjoying a period of explosive growth, experimentation and new opportunity that never would… Read more »

Filed Under: News Archives

February 11, 2013

Infosys cites Rita McGrath’s article “Is Your Company Biased Against Innovation?”

At InfyTalk, the Infosys CEO addresses Rita McGrath’s article in a talk about Innovation: “Our company, she says, has a systematic way of estimating how long a particular advantage is going to last, not to… Read more »

Filed Under: News Archives

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