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Rita McGrath

Author. Speaker. Consultant.

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News Archives

May 6, 2010

Discovery-Driven Growth praised in France

BizHorizonsFRENCHARTICLE.pdfThe attached Business Horizons article, in French, describes Discovery-Driven Growth to its French readership.

Filed Under: News Archives

April 30, 2010

Don’t Assume Anything—Prove it

CPA Success cited Rita McGrath’s DigitalNow keynote: Blaming others is easy when times are tough, isn’t it? It’s the economy, or the fat cats on Wall Street, or those crooked politicians, or your cheapskate clients…. Read more »

Filed Under: News Archives

April 30, 2010

Don’t Assume Anything—Prove it

CPA Success cited Rita McGrath’s DigitalNow keynote: Blaming others is easy when times are tough, isn’t it? It’s the economy, or the fat cats on Wall Street, or those crooked politicians, or your cheapskate clients…. Read more »

Filed Under: News Archives

April 29, 2010

Rita McGrath Keynote Speaker at DigitalNow Conference

McGrathPresentationSlides.pdfRita McGrath spoke about Growth in Uncertainty as a keynote speaker at the April 2010 DigitalNow Conference in Orlando, Florida. To watch her entire keynote, click here. The accompanying slide presentation is attached.

Filed Under: News Archives

April 14, 2010

Experiments—The Key To Innovation

Tim Kastelle quoted Rita McGrath in his April 8 post: Experiments: Key to Innovation quoting from her Harvard Business post Are you Squandering your Intelligent Failures?. She includes a list of conditions that can lead… Read more »

Filed Under: News Archives

April 14, 2010

Experiments—The Key To Innovation

Tim Kastelle quoted Rita McGrath in his April 8 post: Experiments: Key to Innovation quoting from her Harvard Business post Are you Squandering your Intelligent Failures?. She includes a list of conditions that can lead… Read more »

Filed Under: News Archives

April 12, 2010

Lab Work for your Business Model

At Columbia Business School Public Offering Professor Rita McGrath says experimentation must be an integral part of a company’s strategy in order to remain competitive in the future. “The level of uncertainty and speed of… Read more »

Filed Under: News Archives

April 5, 2010

Are You Squandering Your Intelligent Failures?

Rita McGrath’s Harvard Business Review post Are You Squandering your Intelligent Failures has been commented upon by Tim Kastelle and John Steen here.

Filed Under: News Archives

April 5, 2010

Creating the Perfect Customer Experience

At Inc.com’s page, Productivity@Work: “The starting point for improving customer experience is to literally map all the experiences a customer considering buying your product or service might have,” says Rita McGrath, an associate professor at… Read more »

Filed Under: News Archives

April 2, 2010

Rita McGrath featured at Columbia’s Executive Education Connection

Columbia Executive Education’s online Connection featured Rita McGrath this week discussing Discovery-Driven Growth, cited her interview with Business Week and Business Week naming of Discovery Driven Growth one of the best design and innovation books… Read more »

Filed Under: News Archives

April 2, 2010

Rita McGrath featured at Columbia’s Executive Education Connection

Columbia Executive Education’s online Connection featured Rita McGrath this week discussing Discovery-Driven Growth, cited her interview with Business Week and Business Week naming of Discovery Driven Growth one of the best design and innovation books… Read more »

Filed Under: News Archives

March 8, 2010

Another Brick in the Pay Wall: Views on Publishing’s Future

At Columbia’s Public Offering blog, Rita McGrath discussed What Will the Publishing Industry Do Next?. “A new development is that the Web itself is starting to splinter. In the early days, you had one way… Read more »

Filed Under: News Archives

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Princeton, NJ 08543

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