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Rita McGrath

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Archives for March 2019

March 18, 2019

How Inflection Points in the Hotel Business Change Where You Lay Your Head

In 1977, James Eyster, then a Ph.D. student at Cornell, published a book that would completely change the nature of the hotel business worldwide. His idea could not sound more boring—unless you saw the impact… Read more »

Filed Under: Business Strategy, Thought Sparks

March 13, 2019

Final Thoughts From BRITE 2019

After beginning the day with talks on competition, social robots, and attention, and then learning about the power of simplicity, the banking industry’s existential crisis, and why machine learning is not vibranium, we wrapped up… Read more »

Filed Under: Insights and ideas

March 10, 2019

Machine Learning Is Not Vibranium (and Other Takeaways from BRITE 2019)

After a stimulating start to the conference, BRITE 2019 continued with a series of fascinating presentations that demonstrated the power of simplicity, reimagined the future of banking, and debunked some major myths around artificial intelligence… Read more »

Filed Under: Insights and ideas

March 7, 2019

3 Takeaways From BRITE 2019

There were some very stimulating and fascinating presentations at the Brand Innovation Technology Conference (BRITE), held at Columbia Business School on March 4, 2019. Here are just a few of the event’s major highlights and… Read more »

Filed Under: Insights and ideas

March 1, 2019

Seeing Around Corners: Workshop at Columbia’s BRITE conference

I’m just putting the finishing touches on the deck and interactive materials I’m going to be using for my workshop at the BRITE conference.   I’m going to present for about 30 minutes on how you… Read more »

Filed Under: Uncategorized

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