A post at http://www.startupsmart.com.au discusses the discovery-driven approach to starting up a company, and credits Rita McGrath and Ian MacMillan’s article.
Mapping out a smart start-up
Rita McGrath
Author. Speaker. Consultant.
Rita McGrath
Author. Speaker. Consultant.
A post at http://www.startupsmart.com.au discusses the discovery-driven approach to starting up a company, and credits Rita McGrath and Ian MacMillan’s article.