In late June, Rita McGrath spoke at the annual CFO Core Concerns Conference in Baltimore. Here is a review of her talk at the Rochester StartUps blog.
“Rita McGrath, a professor at Columbia University, gave an awesome talk on using Discovery Driven techniques to stimulate, encourage and foster innovation and growth within large companies. In discussing the topic with her after her speech I discovered she has a similar presentation that applies to entrepreneurs, and another that applies specifically to software development. Interestingly, she’d heard little of Agile Methodology, which her proposed tactic resembles.”