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Rita McGrath

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Archives for February 2008

February 6, 2008

Discovery Driven Planning: Getting started and a dog-walking example

To develop a discovery driven plan, you’ll proceed through five interlinked steps.  These are: Start with a compelling outcome – meaning, know what would make the investment worthwhile Benchmark your ideas against market demand and… Read more »

Filed Under: Discovery Driven Planning

February 6, 2008

Discovery Driven Planning:  Different from conventional planning

Discovery Driven Planning was developed because years of research showed that companies using conventional planning methods to invest in new opportunities were systematically failing.  When we researched the reasons, we found that conventional planning leads… Read more »

Filed Under: Discovery Driven Planning

February 4, 2008

The case against case studies

In a terrific article which just came out in the February 4, 2008 edition of Business Week, author Geoff Gloeckler describes how Columbia Business School is getting away from conventional case studies, instead using ‘decision… Read more »

Filed Under: Uncategorized

February 4, 2008

Business School Rankings:  Hungry for Lists?

Anyone who enjoys watching the various business schools get sliced and diced by reviewers will get a kick out of the Financial Times report on business school rankings.  Absolutely no shortage of lists in their… Read more »

Filed Under: Academic Concerns

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