People that owe a lot of money on credit card balances would just love to have a lower-interest loan that would help them get that monkey off their backs. WIth some people getting hit by interest rates as high as 30% or more, surely there is a profitable space for conventional financial institutions to help them. Now, of course, some people are just addicted to credit. But there are a lot who just had a negative event, or who were stupid at some point, who could use a fresh start.
There must be some way of addressing this growing problem.