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Rita McGrath

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Archives for March 2006

March 28, 2006

iPod software once more

I’ve probably spent a solid 6 hours with Apple people on the phone, trying to figure out why my shiny new iPod with video and photos won’t sync properly. They told me it was my… Read more »

Filed Under: Insights and ideas

March 28, 2006

Selling software on the Internet

I was recently asked to comment on Internet selling of software: Internet sales of software has obvious advantages: it is vastly less expensive than shipping physical products; allows a company to develop direct relationships with… Read more »

Filed Under: Insights and ideas

March 28, 2006

Ads replacing $$$

I was recently asked about the emerging practice of replacing payment for services with watching ads. Here are some thoughts: The practice of trading ad-watching for bill payments has been tried before, without very good… Read more »

Filed Under: Insights and ideas

March 24, 2006

McGrath cited re:  Paying your cell phone by watching ads

New York business consultant and author Rita Gunther McGrath added: “The big disadvantage of (Orange’s) approach is that the people you will tend to attract are those with more time than money. “The people advertisers… Read more »

Filed Under: News Archives

March 23, 2006

McGrath cited re:  Flexible Business Models

“There’s been quite a bit of research that suggests [that] small businesses that allow themselves to get too diversified too early lose focus,” says Rita Gunther McGrath, a Columbia Business School associate professor and co-author… Read more »

Filed Under: News Archives

March 12, 2006

McGrath cited re: No “Happily Ever After” Entrepreneurial Failure

“… location choice, lack of experience, underestimating the costs and effort are typical mistakes entrepreneurs make that lead to their business closing,” said Rita Gunther McGrath, an author and professor at the Columbia Business School…. Read more »

Filed Under: News Archives

March 12, 2006

McGrath cited re: No “Happily Ever After” Entrepreneurial Failure

“… location choice, lack of experience, underestimating the costs and effort are typical mistakes entrepreneurs make that lead to their business closing,” said Rita Gunther McGrath, an author and professor at the Columbia Business School…. Read more »

Filed Under: News Archives

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