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Rita McGrath

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Archives for 2005

September 18, 2005

Air Miles Protection – Second Order

Well, here’s one I’d never have thought of. I just got a note from American Express offering me airmiles protection. It turns out that some bright spark over there must have figured out that with… Read more »

Filed Under: Uncategorized

September 18, 2005

Air Miles Protection - Second Order

Well, here’s one I’d never have thought of. I just got a note from American Express offering me airmiles protection. It turns out that some bright spark over there must have figured out that with… Read more »

Filed Under: Uncategorized

September 17, 2005

Choosing a mobile phone plan small business

I made these suggestions in response to a reporters’ inquiry on picking a mobile phone for small business:First and foremost for a small business is coverage. Even today, most providers in the U.S. offer shockingly… Read more »

Filed Under: Uncategorized

September 15, 2005

A Smarter Economy

Our colleague, Walter Derzko, an avid student of new business development, is writing a book about a major category of MarketBuster move, which occurs when seemingly ordinary products get ‘smart’. From things like leaves to… Read more »

Filed Under: Uncategorized

September 12, 2005

iPhone for positioning?

Is Steve Jobs playing the options game? In our book ‘The Entrepreneurial Mindset’ we argued that uncertain ventures could be treated as the real asset equivalent of financial options, building on a lot of great… Read more »

Filed Under: Growth Options / Real Options

September 11, 2005

Framing at HP

I read this excerpt from a story about Mark Hurd (new CEO of HP) with great interest. It reflects exactly the power of ‘framing’ which is setting forth the parameters for your future business, even… Read more »

Filed Under: Uncategorized

September 11, 2005

Alienware computers - the saga continues

Well, the computers arrived this past week. They got here when I was in Finland, so by the time I got home there was a smoking mound of packaging occupying the entire dining room, and… Read more »

Filed Under: Insights and ideas

September 11, 2005

Alienware computers – the saga continues

Well, the computers arrived this past week. They got here when I was in Finland, so by the time I got home there was a smoking mound of packaging occupying the entire dining room, and… Read more »

Filed Under: Insights and ideas

September 11, 2005

Telecommunications – missed opportunities

I have long thought that the mobile telecommunications industry has left out several vital segments from their market. By making handsets and other devices that are increasingly smaller, more fiddly and laden with features, they… Read more »

Filed Under: Uncategorized

September 11, 2005

Telecommunications - missed opportunities

I have long thought that the mobile telecommunications industry has left out several vital segments from their market. By making handsets and other devices that are increasingly smaller, more fiddly and laden with features, they… Read more »

Filed Under: Uncategorized

September 11, 2005

Telecom – coming industry shift?

Just back from a trip to Finland – the land of saunas, reindeer and telecommunications. While there had a number of fascinating conversations with those in the know about telecommunications. Clearly, the current industry configuration… Read more »

Filed Under: Uncategorized

September 11, 2005

Telecom - coming industry shift?

Just back from a trip to Finland – the land of saunas, reindeer and telecommunications. While there had a number of fascinating conversations with those in the know about telecommunications. Clearly, the current industry configuration… Read more »

Filed Under: Uncategorized

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