Friday Fireside Chat with April Dunford (BEING RESCHEDULED)
You have doubtless at some point been asked to fill in a "Mad Libs" style positioning statement. Product ___ offers ___ benefits to ___ target customer, allowing them to ____. Typical. My guest this week, April Dunford, thoroughly debunked this nonsensical approach to positioning in her previous book "Obviously awesome" which is an amazing guide […]