Rita McGrath
Author. Speaker. Consultant.
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Friday Fireside Chat with April Dunford (BEING RESCHEDULED)
August 4, 2023 @ 11:00 am - 12:00 pm EDT
You have doubtless at some point been asked to fill in a “Mad Libs” style positioning statement. Product ___ offers ___ benefits to ___ target customer, allowing them to ____. Typical. My guest this week, April Dunford, thoroughly debunked this nonsensical approach to positioning in her previous book “Obviously awesome” which is an amazing guide to getting positioning right. She has a new book coming on creating great sales pitches that I think will be just as illuminating – and useful! Join us for a conversation I am really excited about.