You have doubtless at some point been asked to fill in a “Mad Libs” style positioning statement. Product ___ offers ___ benefits to ___ target customer, allowing them to ____. Typical. My guest this week, April Dunford, thoroughly debunked this nonsensical approach to positioning in her previous book “Obviously awesome” which is an amazing guide to getting positioning right. She has a new book coming on creating great sales pitches that I think will be just as illuminating – and useful! Join us for a conversation I am really excited about.