Rita McGrath
Author. Speaker. Consultant.
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Robbie Baxter Podcast – Rita McGrath is guest
August 3, 2023 @ 12:00 pm - 1:00 pm EDT
Subscription models are crazy powerful. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. We’ve seen it in entertainment, software, hardware, news, retail, hospitality—the list goes on. In her podcast series, Robbie Kellman Baxter interviews the leaders of this revolution about how they’re using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue along the way.