Rita McGrath
Author. Speaker. Consultant.
Subscription models are crazy powerful. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. We’ve seen it in entertainment, software, hardware, news, retail, hospitality—the list goes on. In her podcast series,... Read more »
You have doubtless at some point been asked to fill in a "Mad Libs" style positioning statement. Product ___ offers ___ benefits to ___ target customer, allowing them to ____. Typical. My guest this week,... Read more »
Medium Day will be a virtual conference of our community where you’ll learn directly from people who share their lives on Medium. You’ll see a wide variety of perspectives from various publications, editors, authors, and... Read more »
Aside from being one of my dearest colleagues at Columbia, and someone I love to casually say I last saw at Davos, Sheena Iyengar is one of the worlds' foremost authorities on choice and choosing.... Read more »