Rita McGrath
Author. Speaker. Consultant.
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Friday Fireside Chat with Tony Ulwick
May 21, 2021 @ 11:00 am - 12:00 pm EDT
Tony Ulwick, Author and founder of the consultancy Strategyn is well known as one of the creators, with Clayton Christensen and the gang at Innosight, of the jobs-to-be-done theory of customer understanding. His book “Jobs to be done: Theory to Practice” is a super-useful guide to making this important idea come to life in your organization. I’m delighted to be chatting to him about how the theory has evolved over time, how it can inspire innovation and how it fits into our new digital landscape.