BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Rita McGrath - ECPv6.15.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Rita McGrath
X-ORIGINAL-URL:https://www.ritamcgrath.com
X-WR-CALDESC:Events for Rita McGrath
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20200308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20201101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210521T110000
DTEND;TZID=America/New_York:20210521T120000
DTSTAMP:20260310T024642
CREATED:20210321T162554Z
LAST-MODIFIED:20210502T175345Z
UID:8888-1621594800-1621598400@www.ritamcgrath.com
SUMMARY:Friday Fireside Chat with Tony Ulwick
DESCRIPTION:Tony Ulwick\, Author and founder of the consultancy Strategyn is well known as one of the creators\, with Clayton Christensen and the gang at Innosight\, of the jobs-to-be-done theory of customer understanding. His book “Jobs to be done: Theory to Practice” is a super-useful guide to making this important idea come to life in your organization. I’m delighted to be chatting to him about how the theory has evolved over time\, how it can inspire innovation and how it fits into our new digital landscape.
URL:https://www.ritamcgrath.com/event/friday-fireside-chat-with-tony-ulwick/
LOCATION:Virtual
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ritamcgrath.com/wp-content/uploads/2021/03/rmg_placeholder_color.jpg
END:VEVENT
END:VCALENDAR