Rita McGrath
Author. Speaker. Consultant.
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Friday Fireside Chat with Richard Rumelt
January 6, 2023 @ 11:00 am - 12:00 pm EST
Richard Rumelt has been described by no less than McKinsey as a “giant in the field of strategy.” He’s also a dear friend and an enormously influential thought leader. We’re going to chat about his latest book, “The Crux” in which he illustrates the principles of challenge-based strategy. The idea is that strategists need to identify the main obstacle to overcome, and do so again and again – a very dynamic approach.